Author: Gerd Gigerenzer
Publisher: Oxford University Press, USA
Category: Book

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Sales Rank: 412265

Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.4 x 1

ISBN: 0195328981
Dewey Decimal Number: 153.43
EAN: 9780195328981
ASIN: 0195328981

Publication Date: May 2, 2008
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Also Available In:

•	Kindle Edition - Rationality for Mortals: How People Cope with Uncertainty

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Product Description
Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program.
This volume (which follows on a previous collection, Adaptive Thinking, also published by OUP) collects his most recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes a newly writen, substantial introduction, and the articles have been revised and updated where appropriate. This volume should appeal, like the earlier volumes, to a broad mixture of cognitive psychologists, philosophers, economists, and others who study decision making.