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Inside the Magic Kingdom : Seven Keys to Disney's Success | 
 enlarge | Author: Tom Connellan
Publisher: Bard Press
Category: Book
List Price: $20.00
Buy Used: $0.06
You Save: $19.94 (100%)
New (41) Used (75) Collectible (16) from $0.06
Avg. Customer Rating:  53 reviews
Sales Rank: 15016
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.9
Dimensions (in): 8.8 x 5.8 x 0.8
ISBN: 1885167237
Dewey Decimal Number: 384.80979494
EAN: 9781885167231
ASIN: 1885167237
Publication Date: April 25, 1997
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
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| Customer Reviews: Read 48 more reviews...
 What makes the Magic Kingdom Magic! June 18, 2008
Tom Connellan does an excellent job of explaining what makes the Magic Kingdom Magic by distilling the ingredients of Disney's success into seven powerful lessons. They are:
Lesson 1: The competition is anyone the customer compares you with
Lesson 2: Pay fantastic attention to detail
Lesson 3: Everyone walks the talk
Lesson 4: Everything walks the talk
Lesson 5: Customers are best heard through many ears
Lesson 6: Reward recognize and celebrate
Lesson 7: Xuxryonx makxs the diffxrxncx (exchange E for X)
In the beginning of the book Connellan states: "This book is about how to take yourself, your team, and your company to the next level of customer satisfaction. One of the best ways to do that is with a good business model. And Disney is one of the best models there is--especially the magic kingdom." He delivers with the contents of the book. Simple to read but extremely powerful, the concepts in this book can be applied to almost any business...especially service organizations.
The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking
Informative June 17, 2008
I thought the book was an easy read. Very informative. I have been to Disney with my children about eight times and I learned so much from the book that it makes me want to go again. Was just there last summer with my daughter & grandson. Disney is a place that you just keep wanting to go. (Actually going next year and will check out the things I learned in the book).
 Above and Beyond in a simple format March 4, 2008
This book gives a breakdown of how Disney values Customer Service,as well as the culture they have created. It gives a great insight, on how other companies can apply similar traits towards their own companies, no matter what field it lies in. These simple traits go 'above and beyond' expectations, which will give your business a higher return, and image.
I highly recommend this book to anyone fascinated with the business world, students, as well as working individuals.
Views from a Chief of Medicine February 17, 2008
At first, my eyes rolled back with the fictional novel style of the book. However, the approach completely worked. The reason it worked is because the reader (who has a >70% chance of attending a Disney theme park in the past) knows exactly where the fictional tour is during its three day stay. Main Street, the Haunted Mansion, Space Mountain, etc., are completely alive in the reader's mind.
One might say theme parks have nothing in common with a large Medical Group and Chain of hospitals (in which I am a leader). However, when viewed as service organizations, the book makes it abundantly clear that they ARE similar. I found myself telling my wife all about the book's narritive and stories that concern my family's "happiest place on earth". I have read many motivational books in the past, but this is the first time I found myself actually taking notes! I plan to role out a number of the recomedaitons of the book in my own company ASAP.
You can read the book in an evening. If you are seeking to improve your company's service, it will be the best evening you have ever spent reading.
If only every company used these princples January 15, 2007
3 out of 3 found this review helpful
I was in the process of introducing some new processes relating to dealing with our cusotmers, so I purchased this book. It is wonderful - and if you want a real treat attend the park after reading it. It will amaze you how this organization goes out of their way to EXCEED the customer's expectations. In the world today, it seems customer service is no longer a priority to some establishments.
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