Mac is not a typewriter, The (2nd Edition) | 
 enlarge | Author: Robin Williams
Publisher: Peachpit Press
Category: Book
List Price: $14.99
Buy New: $8.65
You Save: $6.34 (42%)
New (29) Used (17) from $8.65
Avg. Customer Rating:  22 reviews
Sales Rank: 10637
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 96
Shipping Weight (lbs): 0.4
Dimensions (in): 9.8 x 6.9 x 0.3
ISBN: 0201782634
Dewey Decimal Number: 686.22544536
UPC: 785342782639
EAN: 9780201782639
ASIN: 0201782634
Publication Date: May 1, 2003
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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Product Description
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
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| Customer Reviews: Read 17 more reviews...
 I just got this for my kid's yearbook team. February 12, 2008
I have had a copy of this book for about 10 years and it is a great resource for clear and concise layout guidelines.
Last week, I took a look at my son's yearbook committee drafts. Yikes! I just got a copy for them!
 Type for dummies... November 17, 2007
A real gem for type novices: brief and structured overview in a non-technical language, with plenty of examples to compare the difference in effect. In my opinion: a must for everyone creating copy (be it a club newsletter, an invitation to a party or a corporate brochure).
Still Great. March 21, 2007
2 out of 2 found this review helpful
I bought the first edition of this book when it came out, and I just bought this copy of the second edition because I wanted it.
This book is an extremely valuable reference book. If you follow the pricniples set forth in this book, your documents will look professional.
Robin Williams if the premier author of Macintosh books, and of books on design. All of her works are more than worth the price.
A quick and easy read for every writer who cares about looking professional. January 13, 2007
4 out of 5 found this review helpful
I'm reminded of Shunk and White's "Elements of Style". Short, correct, and invaluable. That's what Robin William's book is for people who care about the look of their written word on a computer. It's easy to make your work look professional and "The Mac is Not a Typewriter" shows you how.
short read, great information November 16, 2006
2 out of 2 found this review helpful
For first time mac users, this book is a must! It has great pointers and tips to understand some things most people don't know. It shows you differences in symbols, and shows you key commands that are useful and helpful. I learned a lot from this book.
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