Idea Industry: How to Crack the Advertising Career Code

You love advertising, so much so that youAere thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Launch! A Practical Guide to Getting a Job in Advertising is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what youAell need to know before you even start looking for that dream job. With four-color photos throughout, Launch! promises to be the best career guide for anyone interested in the advertising industry.