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Data Driven: Profiting from Your Most Important Business Asset | 
 enlarge | Author: Thomas C. Redman
Publisher: Harvard Business School Press
Category: Book
List Price: $29.95
Buy New: $14.97
You Save: $14.98 (50%)
New (33) Used (5) from $14.97
Avg. Customer Rating:  19 reviews
Sales Rank: 215235
Media: Hardcover
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 6.4 x 1.1
ISBN: 1422119122
Dewey Decimal Number: 658.4038
EAN: 9781422119129
ASIN: 1422119122
Publication Date: September 15, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New - Very little shelfwear
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Product Description
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.
In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:
The special properties that make data such a powerful asset
The hidden costs of flawed, outdated, or otherwise poor-quality data
How to improve data quality for competitive advantage
Strategies for exploiting your data to make better business decisions
The many ways to bring data to market
Ideas for dealing with political struggles over data and concerns about privacy rights
Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
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| Customer Reviews: Read 14 more reviews...
Data Quality -- achieving world class business performance December 3, 2008
By: D. Nielsen
I have been familiar with Tom Redman's work for the past 15 years. Although not a "data geek", it was his writing, in combination with attempting to utilize data in performance measurement, that raised my level of awareness of many of the problems associated with data quality. It was soon apparent to me that most organizations assume that data quality "just happens" and doesn't require any associated rigor, whether it be through data management processes or data governance (oversight).
Tom has written a classic business book that not only clearly and succinctly explains the business for data quality, but also the steps that one can begin to take to improve data quality. Clearly, work needs to be done by the reader to ensure a clarity of understanding about some data concepts, but that work is minimal in developing a starting point in thinking about data quality within your organization.
I am now the senior leader of my organization and I have made Tom's new book "Data Driven" required reading for my management team. It certainly has raised awareness and stimulated significant discussion about our company's core asset.
I hope that Tom's next book details the "best practice" concepts concerning data quality and data management. This is an emerging field and where those who start addressing this issue now will be long term winners and will have a head-start in becoming a world class organization.
A spot-on view of the business side of data December 2, 2008
Dr. Redman clearly knows his way around data. Data Driven is a marvelous journey into data on the move. Dr. Redman provides a smorgasbord of tips, techniques, case studies, and wisdom readers can use to improve data quality in their organizations. The Information Age has brought with it tremendous innovation and Dr. Redman zeros right in on the business side of data and how strategically improving data quality enables organizations to profit from their most important business asset: Data. Data Driven as a must-read especially for those touched by data and data quality.
Tom Redman exemplifies world class data quality management November 30, 2008
Data Driven: Profiting from Your Most Important Business Asset
Tom Redman, in his book "Data Driven," captures the essence of data quality theory and practice. His practical approach to the business issue of data quality is explained in terms that can be internalized by business and technology leaders alike. He clearly explains data quality as a business imperative, not as the height of geek-dom.
I highly recommend this book to anyone wanting to undersatnd the issues surrounding data quality, and to gain insights into their mitigation.
Bob Kotch
President
SIM Associates
Driving in the right direction November 18, 2008
Tom Redman has been for many years an important contributor to the 'conversation' about corporate data and how it remains a misunderstood and under-appreciated asset for most businesses. This new book maintains Tom's signature delivery of practical 'how-to'advice and counsel - but it also contains valuable insights about how to communicate with executive audiences who are often very smart but still amazingly data-illiterate.
Data Driven takes the conversation to a new level - one that assists people who understand the potential value of data to articulate how and where well managed data processes can help businesses to perform and compete better in their target markets. Given the current economic climate, it is very timely and focused.
The 'real' Tom Redman comes through his writing. Tom has participated in very successful engagements and the tone of the book is that of an experienced and knowledgeable participant who knows how to get things done. But the book will also communicate even more important knowledge to the careful reader...you will come away with a good sense of how to explain to a sometimes uncomprehending audience of business leaders how getting foundational processes for data done right will put your business on a sound footing.
That is no small achievement in these stormy times!
The "Data Doc" teaches us about business November 8, 2008
You may be the rare person who reads this book and simply nods your head, saying "Yes, of course." Or, you may read it and say, as I did, "I didn't realize that." And you may read it, as many will, and say, "This is a way of thinking about data and managing data that I never dreamed of."
"Data Doc" Tom Redman has written a different kind of book on data and quality--one that all of us, even professionals in this data-driven world can read and learn from. These are lessons I had to come under Tom's influence to learn, and I've been in the business of data base hardware, software, and consulting for over twenty years.
We learn about the business side of data--what it means to business managers to improve the value of their business by improving the quality of their data. I thought this was true, but Tom taught me the details from a management perspective.
We learn about a management attitude--you might call it the "public health" orientation towards data--prevent the sickness, don't just treat the disease.
You may already understand data from a technology perspective. You may come from a quality perspective. But Tom shows us a way to talk about data management in a way that also makes business sense--adding another dimension to your current understanding.
You will not learn yet another way to draw data models. You will not learn another way to measure quality. And you don't need to have either background. You will add to your knowledge about data management no matter where you start.
This is THE business book about information technology I'm now recommending to my colleagues and friends, and I recommend it to you as well, if you have anything to do with data in your work.
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