| Social Media for Social Good: A How-to Guide for Nonprofits |  | Author: Heather Mansfield
Publisher: McGraw-Hill
Category: Book
List Price: $35.00
Buy New: $18.81
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You Save: $16.19 (46%)
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Seller: TunnelBooks
Sales Rank: 81,543
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.3 x 1
ISBN: 007177081X
EAN: 9780071770811
ASIN: 007177081X
Publication Date: August 17, 2011
Availability: Usually ships in 1-2 business days
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Product Description
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
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