| Business Driven Technology with Premium Content Card |  | Authors: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $114.94
as of 2/8/2012 22:00 MST details
New (22) Used (45) from $79.99
Seller: Expedite_Books
Sales Rank: 46,451
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 4
Pages: 616
Number Of Items: 1
Shipping Weight (lbs): 3.5
Dimensions (in): 10.9 x 8.7 x 1.1
ISBN: 0077359356
EAN: 9780077359355
ASIN: 0077359356
Publication Date: September 24, 2009
Availability: Usually ships in 1-2 business days
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Product Description
The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.
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