| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management |  | Authors: Michael J. A. Berry, Gordon S. Linoff
Publisher: *Wiley Computer Publishing
Category: Book
List Price: $50.00
Buy New: $9.49
as of 2/9/2012 03:20 MST details
You Save: $40.51 (81%)
New (27) Used (52) from $3.00
Seller: horizonbb
Sales Rank: 197,415
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 9.2 x 7.5 x 1.4
ISBN: 0471470643
EAN: 9780471470649
ASIN: 0471470643
Publication Date: April 9, 2004
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
- Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
- Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
- The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining
- More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining
- Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
|
| |
|
|
|
Privacy and Legal CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
