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Online Marketing Simulations: The Definitive Methodology For Predicting The Future Of Your Online Business
enlarge	Author: Kevin Hillstrom Publisher: CreateSpace Category: Book List Price: ~~$19.95~~ Buy New: $15.95 as of 2/9/2012 04:23 MST details You Save: $4.00 (20%) In Stock New (3) from $15.95 Seller: --textbooksrus-- Sales Rank: 1,556,793 Language: English (Published) Media: Paperback Pages: 162 Shipping Weight (lbs): 0.7 Dimensions (in): 9 x 6 x 0.4 ISBN: 1449543960 EAN: 9781449543969 ASIN: 1449543960 Publication Date: October 12, 2009 Availability: Usually ships in 1-2 business days


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Editorial Reviews: Product Description The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to optimize the long-term profitability of a business. By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time. The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.

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