Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions | 
 enlarge | Author: Tim Ash
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $15.64
You Save: $14.35 (48%)
New (33) Used (11) from $15.64
Avg. Customer Rating:  24 reviews
Sales Rank: 1328
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0470174625
Dewey Decimal Number: 006.7
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: New. No dust jacket as issued. Crease to back cover. New book. Trade paperback (US). Glued binding. 360 p. Contains: Illustrations. Audience: General/trade.
|
| Also Available In:
|
| Accessories:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
|
| Customer Reviews: Read 19 more reviews...
If this book was avaialbe ten years ago, I would be retired by now August 6, 2008
2 out of 2 found this review helpful
I am owner of unoptimized website and I found this book to be invaluable. My website was not performing as it should, but I didn't know how to correct the problems. Landing Page Optimization showed me why my website sucked and what to do about it.
If you own a website and you are paying for clicks, you had better read this book, because if your site is not optimized, you are losing money and lots of it.
A good look at a under estimated subject August 5, 2008
3 out of 3 found this review helpful
As a small business owner reading a book about Landing Page Optimization I thought it would be more than I could handle. After just a few chapters I got the hang of what he was talking about. Its a tough subject that would over shadow many web designers, but I think it is a valuable subject once you have a website operational. Thanks Tim for you research and hard work.
[...]
Great Book August 2, 2008
3 out of 3 found this review helpful
It is a great book, with lots of important information.
It may helps the web guys to improve their business perception and may help the business people to develop their web technology perception.
A very good mix of information very oriented to customer aquisition and retention.
 Comprehensive and full of information July 31, 2008
1 out of 2 found this review helpful
I have to say when I ordered this book I expected it to talk mostly about short-term campaign related landing pages. In fact it's a lot more than that. It talks about a landing page as any page on a site where a given visitor could start interaction with a website.
The first few chapters might need to be skipped if you know the basic of marketing and don't need to be reminded of the all important customer acquisition, conversion and retention concepts.
This is a comprehensive book that details the theory and practice of improving a website to convert more visitors into actors, no matter what the size of your site is.
Optimising landing pages involves as much trial and error as it does using proven methods as the ones in this book. This book will be a great starting point for a lot of people, but it is very hard for a single book to teach you everything you can do to optimise your unique website. It is your deep knowledge of your product and your customers that will help you the most.
I highly recommend this book for web marketing novices, somewhat experts AND for experts. Everyone will get something out of it.
 Not enough unique content... July 29, 2008
2 out of 3 found this review helpful
I write a lot of landing pages for my clients, so I was excited to see this book. However, much of it is standard marketing advice you could find in many sources. The author loosely defines "landing page" as the page where the visitor enters your site (as opposed to a page that's specifically designed to transition from a promotional offer to the main site) so it really is a book about web marketing in general.
A lot of space is devoted to short summaries of related subjects (the Meyer-Briggs personality types, various statistical analysis techniques etc) which the reader is either going to be familiar with or, if not, would do well to learn about in more complete discussions elsewhere. An important subject to me (actually, the reason I bought the book) is personalization on landing pages but that gets just a page. There are good case histories but the book needs far, far more of them.
If you're just starting out in web marketing this book might be a good primer (hence the 3 stars). Otherwise you'd be better off to read the MarketingSherpa case studies along with Jakob Nielsen's writings on web usability.
|
|
|
