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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. | 
 enlarge | Author: Amy Shuen
Publisher: O'Reilly Media, Inc.
Category: Book
List Price: $24.99
Buy New: $14.00
You Save: $10.99 (44%)
New (34) Used (6) from $14.00
Avg. Customer Rating:  13 reviews
Sales Rank: 3535
Format: Illustrated
Media: Hardcover
Number Of Items: 1
Pages: 266
Shipping Weight (lbs): 1.2
Dimensions (in): 8.6 x 5.9 x 0.9
ISBN: 0596529961
Dewey Decimal Number: 004
EAN: 9780596529963
ASIN: 0596529961
Publication Date: April 17, 2008
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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| Editorial Reviews:
Product Description
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
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| Customer Reviews: Read 8 more reviews...
Fantastic book to be read again and again August 14, 2008
While most people who have worked in the internet space are familiar with these concepts, especially for entrepreneurs, reading this book and thinking through all the end of chapter questions is extremely helpful. All startups can revisit these questions again and again. I think despite the fact that this book sits squarely in the time of web 2.0, it will remain useful and relevant even when web 2.0 seems 'old-school.'
The questions at the end of each chapter are so, so great.
 Recommended business analysis of Web 2.0 principles August 10, 2008
1 out of 1 found this review helpful
This is a great book that puts Web 2.0 in business terms. Normally, I read books that deal in gory technical details--not books that speak in business terms. But given that caveat, I felt this did a really good job describing Web 2.0 concepts and illustrating how they can be monetized.
The book illustrates the various points it makes through referring to sites that everyone now knows about: eBay, Amazon.com, Flikr, LinkedIn, Facebook, and of course Google. Each of these success stories show how some traditional business thinking was turned on its head in favor of this new Web 2.0 business model. Throughout the 6 chapters of the book, the author provides lots of market analysis, charts, and graphs. This information is combined with some interesting studies in sociology to create a read that is well-researched and informative.
While not a casual read, I'd recommend this book to managers or executives interesting in learning about how Web 2.0 principles can be applied to their business.
A Blueprint for leveraging web 2.0 August 8, 2008
As a non-techie, this book has been like a field guide in helping me fully understand how our generation's most successful web companies evolved. Leveraging on the best practices of web pioneers such as Facebook, Flickr, LinkedIn and Amazon, Amy provides a practical guide into understanding the strategies behind the success and continued evolution of these great companies.
I found the format and structure of this book to be particularly useful because each chapter ends with a concise summary of the critical points, followed by a thorough set of questions that will help you internalize the lessons learned. Obviously the key to a successful web 2.0 business is a profitable business model - and Amy clearly describes how companies, large and small are capitalizing on the opportunities and monetizing their technological advances.
In the final chapter, Amy distills her message into a 5-step blueprint for building a web 2.0 business. Build on collective user value - Activate network effects - work through social networks - dynamically syndicate competence and Recombine innovations. The genius behind this book is its clarity and strategy focus. These 5 steps may appear challenging to execute, but if you look closely you'll find a lot strategies that have already proven successful.
I am excited to explore these topics in greater depth with Amy on one of LearnFromMyLife.com's upcoming short talk podcast series.
Web 2.0: the "Why" to why we need to be paying attention. August 1, 2008
1 out of 1 found this review helpful
Web 2.0 provides a business focused follow-up to many of technical concepts discussed in Collective Intelligence. Conceptually I believe Web 2.0 provides the underlying justifications for "why" an organization wants to be pursue a new knowledge management strategy that uses the basically limitless resources of the many Internet users to create value. Collective Intelligence describes the how and Web 2.0 discusses the why. This book is essential for those who are interested in the technical side of the web 2.0, Web 2.0 provides the business justifications that the reader can wrap his or her technical vision in a Web 2.0 business strategy.
A must read for both, entrepreneur and business students July 10, 2008
4 out of 4 found this review helpful
Relying on case studies ranging from Flickr and Facebook to Netflix and LinkedIn, "Web 2.0: A Strategy Guide" provides entrepreneurs, corporations and business administration students equally with a resource to make sense of the business side of all things Web 2.0.
The book doesn't go into technicalities or spend time on design matters as they typically appear in Web 2.0 applications today: as a matter of fact, it abstracts itself from look and feel of the sites analyzed, focusing on how the different sites make money.
The result is a five step action plan that starts with building on collective user value (users no longer are mere consumers of content, but rather active contributors and creators); activating network effects (seeking the ways in which a business can leverage the multiple connections between the layers, places and groups and how they can grow your offering); working through social networks (the fundamental building block of the Web 2.0 economy); dynamically syndicating competence (picking your battles and doing what you do best faster, making it accessible to more people); and recombining innovations (looking for ways to connect the online with the offline, the new with the old).
The result is a book that is highly recommended if you are looking to take your business to the next level of the social web: a place where being social is not merely an option but a requirement.
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