Customer Reviews: Read 85 more reviews...
 Read BEFORE you start your new business. December 16, 2008
I've been involved in small business for decades. When friends, relatives, or business acquaintances tell me they are thinking about starting a new business, I always ask, "Have you read The 22 Immutable Laws?".
This book makes it crystal clear how, unless you don't mind swimming in a sea of "also-rans", you should think through how you want the world to classify your business -- because of the way humans process new information, we literally only get one chance to cement our product or service in the minds of the general public. The 22 Immutable Laws helps you get it right the first time.
A great little book on branding December 16, 2008
The Brighter Marketing Bible for Small Businesses
I bought this book quite a few years ago and lost my copy so bought it again a few weeks ago. It is a great book on the essentials of branding and the authors take a simple, yet really informative look at what makes up a brand in short chapters that you can read on their own. As a marketeer I recommend this book to my clients as you can learn a lot about branding in a very short space of time. It is suitable for everyone and even my husband who is an engineer and usually doesn't have time for marketing "fluff" as he calls it said he found it quite engaging and now believes himself a branding expert:-)
 Solid, basic information on branding December 4, 2008
This book is not quite as revolutionary as "The 22 Immutable Laws of Marketing" was, but it still should have a place on your bookshelf. You won't get a lot of nuts and bolts about building a solid and powerful brand, but you will get the big concepts and basic theories in easily digestible chunks.
I've got to grin now though. Earlier in the week I received a review copy of a new book due out in January, "Brand Immortality: How brands can live long and prosper" that talks about how brands can live indefinitely by effectively breaking free from dying categories and this flies in the face of Immutable Law #21, The Law of Mortality. Such conflict! I love it. (I'll keep you posted when I'm done with the new book.)
Overall, definitely a great book to have. You won't get much more solid information about basic brand building.
22 Immutable Laws of Branding Review November 9, 2008
Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the stuff you learned. As with all books, take from it what you can, and always challenge everything you read. But I read all of Al Reis' stuff, I think he is great.
Excellent! A must-have! October 28, 2008
Great book. Very consistent with their previous books and full of exemples that corroborate with the ideas.
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