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Web Marketing for the Music Business | 
 enlarge | Author: Tom Hutchison
Publisher: Focal Press
Category: Book
List Price: $31.95
Buy New: $20.52
You Save: $11.43 (36%)
New (27) Used (5) from $20.52
Avg. Customer Rating:  3 reviews
Sales Rank: 94346
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 7.4 x 0.5
ISBN: 0240810449
Dewey Decimal Number: 780.688
EAN: 9780240810447
ASIN: 0240810449
Publication Date: August 4, 2008
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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Product Description
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.
Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.
* Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure
* Offers guidance in web site development, to save money by getting the right site up and running first time
* Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
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| Customer Reviews:
 A comprehensive guide that every musical artist should read August 29, 2008
A truly comprehensive book that every musical artist should read before attempting to promote themselves on the Internet. It not only covers the do's and don't's of website creation, but guides the reader through many of the other online promotional tools available. As both a computer and music business professional, I can attest to all of the trial and error that independent artists go through when it comes to the Internet. This book will spare them most of that and take them right to the stuff that works. I highly recommend it.
 This Is Going To Be A Bible for Musicians Working the Web August 27, 2008
Reading this book has renewed my focus as a musician. The "State of the Market Chapter," is and account of the reality that the music business itself doesn't want to address, and that all players need to understand. I disagree with the writer that you really need to learn HTML (sorry, not going there) but what he says about strategy got me fired up and swinging. Its a Brave New World out there. I think this book does a good job of defining it and what musicians need to do to survive in it. It's going to be a Bible to get'r done.
Web Marketing for the Music Business August 26, 2008
1 out of 1 found this review helpful
This is one of those few books about web marketing that doesn't require the Geek Squad to help you become a user of the essence of the book. It is extremely well-written and researched, and gives genuine no-nonsense guidance to those in the music business about how to use the web to promote their artistry in a business environment. I've adopted this book for my use in the college classroom because it's an excellent guide for my students, but it's also a valuable tool for the music professional who wants to use the Internet as a way to compete for the ears of music consumers.
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