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Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market | 
 enlarge | Authors: Chetan Sharma, Joe Herzog, Victor Melfi
Publisher: Wiley
Category: Book
List Price: $29.95
Buy New: $16.56
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New (36) Used (9) from $16.56
Avg. Customer Rating:  6 reviews
Sales Rank: 144887
Media: Hardcover
Number Of Items: 1
Pages: 404
Shipping Weight (lbs): 1.4
Dimensions (in): 9 x 6.1 x 1.5
ISBN: 0470185988
Dewey Decimal Number: 659.144
EAN: 9780470185988
ASIN: 0470185988
Publication Date: March 7, 2008
Availability: Usually ships in 1-2 business days
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Condition: Brand new Book, ALL days Low Price !
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Product Description
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.
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| Customer Reviews: Read 1 more reviews...
 Seminal Handbook for Mobile Marketing December 7, 2008
Chetan Sharma, Joe Herzog and Victor Melfi have provided a comprehensive analysis of the growing field of mobile marketing and advertising--deftly illuminating the refinement of advertising arts from persuading the customer to now engaging the customer wherever, whenever, and whatever they may be doing via their mobile or wireless phone.
As an executive and consultant in the mobile marketing business, I especially liked their engaging tone and educational style which truly separates them from other books which spend too much time on the bits and bytes of mobile technology and fail to take on its complex commercial methods.
Mobile Advertising's extensive review of this developing and lucrative field will supercharge beginners understanding and even polish a professional's perspective.
Setting the stage with an evolution of the advertising business and how its convergence with mobile technology will transform marketing, they take the reader from baby steps to the most current uses and applications of mobile marketing including an entire chapter covering 20 case studies drawn from in-market company experiences around the world--well beyond the now 5 year old scenario of mobile coupon delivery as you walk past a Starbucks. That chapter is worth the cost of the book on its own if you want to learn about this business.
They demonstrate a full command of the complex ecosystem as reflected by their technical diagrams illuminating the magic of mobile, their illuminating business model analyses as well as comparative pricing methods and current levels for mobile advertising. These guys know all the buzz around mobile advertising and show the reader where the biz is. Very valuable for anyone interested in this new medium for mass advertising.
 Must read for mobile marketing professionals November 4, 2008
Covers the basics, history, and psychology of mobile advertising. He's the guru of mobile advertising and has a great blog too. Highly recommend.
Mobile Advertising: Supercharge Your Brand in The Wireless Market July 17, 2008
0 out of 1 found this review helpful
This is an interesting book about the people who are looking for more detailed information about mobile advertising. Mobile advertising models were also deeply concerned and I strongly recommend the people who are related with the new challenges in advertising .
The book is also clear to understand and get focused therefore I strongly recommend for the people who are involving the digital advertising business.
A "must read" for mobile leaders June 16, 2008
This book is a must-read for all mobile marketers and folks who are in the mobile content space. The book is interesting, informative, well-organized and detailed. I really enjoyed the primer on the history of advertising and was amazed at the amount of up-to-date information that this book holds(facts, figures, quotes, trends, market analysis) along with practical insights and recommendations. The case-studies and the essays (by mobile executives) are very helpful and gives you a global perspective on mobile advertising - what has worked (or not-worked) and why? A must-read..
-Sunil
Excellent, thorough, comprehensive about advertising on cellphones May 13, 2008
2 out of 2 found this review helpful
This book is exceptionally well researched and written, covering comprehensively the full spectrum of cellphone advertising, from the pioneer markets such as Finland and Sweden, to the backwards markets of mobile telecoms such as the USA to the cutting edge markets such as South Korea and Japan, to markets in developing countries such as India. The content is totally up-to-date, including the brand new mobile ads based UK wireless carrier Blyk. The authors have interviewed numerous industry thought-leaders for the book, include 16 case studies and even short essays by 13 executives from major players. The book is very well balanced covering the advertising and media angles as well as the cellphone side. It is also a robust and realistic treatment of the current state of the industry, not pulling punches, and admitting to lots of issues that need to be resolved. A thoroughly useful, practical and insightful book that I can recommend to anyone interested in advertising on cellphones.
Tomi T Ahonen
Author of 5 books on cellphones and convergence
Lecturing at Oxford University short courses on cellphones
Hong Kong
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