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Web Marketing For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Jan Zimmerman
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $14.81
You Save: $10.18 (41%)
New (33) Used (4) from $14.81
Avg. Customer Rating:  6 reviews
Sales Rank: 28263
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 7.5 x 1.1
ISBN: 0470371811
Dewey Decimal Number: 658
EAN: 9780470371817
ASIN: 0470371811
Publication Date: December 10, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Product Description
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: - Craft an online marketing plan, set site goals, and define your market
- Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
- Use e-mail marketing effectively and spread the word via e-newsletters
- Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
- Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
- Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
- Take advantage of search engines where you can submit your site for free
- Encourage visitors to come back and find subscribers for your online newsletter
Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
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| Customer Reviews: Read 1 more reviews...
 Web Marketing for Dummies November 28, 2008
1 out of 1 found this review helpful
My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I'm 3/4th of the way through reading it. It has been a tremendous help starting a web based business.
 Better off Leaving it to Professionals! July 29, 2008
1 out of 5 found this review helpful
This is a solid overview of the internet marketing genre. However, if you are serious about your small business, odds are you just do not have the time available to focus on internet marketing. Internet Marketing is something that requires a lot of work and a lot of attention. Having said that, you may go months without knowing if you are doing things correctly. The reason I say that is because search engines like Google, take several days even months to crawl your website and re-adjust its page rank calculations. If you are looking to get your web site to the top, I would highly recommend using professionals in the field. My advice would be to visit www.novelconceptstudio.com as they worked for me and did a phenomenal job keeping me in the loop.
Could This Be For You? July 28, 2008
0 out of 1 found this review helpful
Web Marketing for Dummies leverages your line marketing knowledge in controlling the Web. Because the author wrote this for owners of small businesses, where money is king, I suggest dozens of free low-cost guerrilla marketing ideas you can try online.
Nice.... May 3, 2008
Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.
A must have if you own a web site March 28, 2008
7 out of 7 found this review helpful
As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.
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