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Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing | 
 enlarge | Authors: Jim Tobin, Lisa Braziel
Publisher: CreateSpace
Category: Book
Buy New: $14.95
Avg. Customer Rating:  7 reviews
Sales Rank: 80747
Media: Paperback
Pages: 192
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 6 x 0.6
ISBN: 1440454205
EAN: 9781440454202
ASIN: 1440454205
Publication Date: November 5, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
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| Customer Reviews: Read 2 more reviews...
What social media means, and how to plan for marketing December 30, 2008
1 out of 1 found this review helpful
If you're a marketer or a CEO and you think social media is dumb, or a waste of time, or a bunch of amateurs, please know this: Sometimes you're right. Often you're wrong.
Jim Tobin acknowledges that crowdsourcing, the wisdom of crowds, and the democratization of content creation often leads to junk. But it also produces some jewels.
Tobin calls social media "the largest, best, most accurate market segmentation tool ever invented." But adopting social media marketing means un-learning the idea that customers are 'targets' to be seized. In social media marketing, customers become your partners and potential advocates. Marketers should find, listen to, and participate in consumer-generated conversations across the Internet as potential purchasers dig into user-generated product reviews, feature lists, comparison prices, rave reviews, and cautionary tales.
Tobin and Braziel discuss at length how to plan a social media campaign, including a preliminary community analysis and then a community engagement plan.
Outstanding book to begin an understanding of how to use Social Media. December 19, 2008
Watch Video Here: http://www.amazon.com/review/R45JC252FLDNH Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
The Best Parties are Full of Surprises December 7, 2008
Social media is the 24/7 virtual cocktail party where everyone is invited and anyone can say whatever they like about your brand, your company and even you!
While this party can be a bit daunting for those of us with extensive experience in traditional marketing, advertising and PR, Jim Tobin and Lisa Braziel make it easy and fun to "work the room."
Withing the first 30 pages, you will be at ease with the major concepts, buzzwords, myths, and "rules" for success. Jim and Lisa also make it clear that social media does not replace traditional methods but rather enhance them through deeper communication, transparency and ongoing contribution.
The Cocktail Party analogy is perfect for understanding how to successfully participate in social media. Two of the main points explored in detail are:
Listen before you talk. Nobody wants to hear generic, insincere pitches of the hyper-extroverted, flesh-pressing salespeople who are fully confident they can solve problems that they have never bothered to understand. Taking a moment to hear what people are already saying about your industry, you company and maybe even you personally is a good first step to having something to say that is worth hearing.
Participate instead of trying to control. Whether you like it or not (you will learn to like it when you loosen up and let go of having to have control), in the world of social media, "the party goes on with or without you." While billboards / print ads / radio and television commercials / etc. used to be the bullhorns of brand awareness, most people have learned to fast forward past "messaging" and balance the opinions of people who speak like people rather than just the pundits, gurus, "thought leaders" and influentials.
I highly recommend Social Media is a Cocktail Party to anyone who believes there is more to marketing than messaging, more to business than competiting, and more to life than working. Why not join the party?
A great introduction into Social Media December 2, 2008
This book is a must read for anyone who wants to gain valuable, targeted insight into their business. The author does a good job of introducing you into what Social Media is, why you need to pay attention to it and how you can use it to help your business.
Fantastic book! November 27, 2008
2 out of 2 found this review helpful
Just started reading this morning and can't put the book down. It's easy to read, easy to understand and entertaining too. A great holiday gift for anyone that touches a computer. See how the world of marketing continues to evolve through social media.
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