The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan | 
 enlarge | Author: Bruce C. Brown
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $24.95
Buy New: $12.47
You Save: $12.48 (50%)
New (13) Used (7) from $12.47
Avg. Customer Rating:  11 reviews
Sales Rank: 19431
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 5.9 x 0.9
ISBN: 1601380453
Dewey Decimal Number: 659.144
EAN: 9781601380456
ASIN: 1601380453
Publication Date: January 15, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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Product Description
Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.
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| Customer Reviews: Read 6 more reviews...
 FANTASTIC! December 2, 2008
This book it's fantastic, it talks about very simple things that a person can forget sometimes.
A good book with a lot of tips December 1, 2008
this is definitely a good introduction to google advertising with a lot of valuable tips and info.great work!
GREAT GOOGLE GUIDE FOR BEGINNERS OR ADVANCED USERS October 18, 2008
0 out of 1 found this review helpful
I FOUND THIS BOOK VERY HELPFUL AND CONSIDER MYSELF A SAVVY MARKETER. THERE'S DEFINATELY SOME STUFF IN HERE NOT COVERED BY OTHER BOOKS ON THE SUBJECT.
Great Google Guide May 15, 2008
4 out of 4 found this review helpful
This publication unravels the workings of the most popular search engine on the internet, Google. Through creativity, organization and strategically placed keywords, Google will place the website for your business in the top search results and you will have more visits to your site. It only makes sense that more visits, or hits, the more sales you will make.
In The Complete Guide to Google Advertising, Bruce C. Brown explains how to utilize the various marketing methods Google offers. The techniques explained include Pay-Per-Click advertising, AdWords and Adsense. He also provides a history of Google and online marketing that is extremely informative. Various case studies are cited to provide back-up proof that these techniques work.
The section that I found the most interesting was about developing a marketing plan. Mr. Brown not only identified the steps to achieve that, but he also explained each one in detail. Beginning with a market analysis and moving on through establishing a business objective until you finally end up with a marketing strategy. Through this it is much easier to decide which aspect of Google's marketing choices will fit your business the best.
This is a book that can be referred back to repeatedly as the focus of your business changes and markets fluctuate. This book is a great resource for Internet marketing.
The power and technique for fine-tuning Google for profitable results May 8, 2008
1 out of 1 found this review helpful
Google is much more than another search engine - it's created numerous marketing tools for business, from AdSense and AdWords to the Google APIs, and this handbook to all these tools gives small business owners the power and technique for fine-tuning Google for profitable results. From advertising to marketing, all the basics are here.
Diane C. Donovan
California Bookwatch
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