Internet Retailing | 
 enlarge | Author: Ruiliang Yan
Publisher: VDM Verlag Dr. Mueller e.K.
Category: Book
List Price: $54.00
Buy New: $53.46
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New (11) Used (4) from $53.46
Sales Rank: 5403829
Media: Paperback
Number Of Items: 1
Pages: 96
Shipping Weight (lbs): 0.4
Dimensions (in): 9.3 x 6.5 x 0.4
ISBN: 3836414872
Dewey Decimal Number: 658
EAN: 9783836414876
ASIN: 3836414872
Publication Date: May 29, 2007
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Product Description
Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharing respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturerecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.
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