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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads | 
 enlarge | Authors: Lance Loveday, Sandra Niehaus
Publisher: New Riders Press
Category: Book
List Price: $39.99
Buy New: $22.07
You Save: $17.92 (45%)
New (45) Used (8) from $22.07
Avg. Customer Rating:  31 reviews
Sales Rank: 39850
Media: Paperback
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 7.4 x 0.5
ISBN: 0321489829
Dewey Decimal Number: 006.7
EAN: 9780321489821
ASIN: 0321489829
Publication Date: October 27, 2007
Availability: Usually ships in 1-2 business days
Condition: New book. As pictured. FREE tracking! Next day shipping. 5-star Amazon seller since 2004. m
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| Editorial Reviews:
Product Description
Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!
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| Customer Reviews: Read 26 more reviews...
 A Gift Idea for Web Designers - Web Design for ROI December 28, 2008
1 out of 1 found this review helpful
I'm one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and am perfectly willing to spend 15 minutes figuring out the very best type of manila folders to buy.
The first thing I'd like to say is I love how it feels. It's just under 200 pages of smooth pages with light colored tabs, pull quotes and readable font size. My copy has little red sticky tabs all over it. This indicates the content is as delightful as it is to hold in my "bookaholic" hands. Everyone who has an ecommerce web site should buy Web Design for ROI, by Lance Loveday and Sandra Niehaus.
After doing my holiday shopping online again this year, I was often reminded of this book. The point of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is to turn browsers into buyers. You may hear this referred to as "funneling customers". My favorite parts of the book are chapters 8 and 9, which cover the shopping cart purchase process and forms design. They list common visitor questions on page 157, which every purchase path designer should be prepared for.
The book includes examples and resources all throughout the pages. It's absolutely not too technical to read. The writing is friendly, witty and warm. The authors guide you step by step and you can begin implementing even the small things right away.
If you're looking for gift ideas for your favorite web site designer, or your web site is suffering from abandonment blah's, this book is on my strongly recommended read pile.
 nothing but a big advertisement December 21, 2008
0 out of 1 found this review helpful
If you buy this book, you will be paying them to advertise to you. At least half the book is dedicated to promoting the people who wrote this book and not to teaching. I wish I hadn't wasted my money on this one.
Extremely poor ! December 18, 2008
0 out of 1 found this review helpful
This book is for beginners...but real beginners !
It is extremely poor ! 15 pages too explain the concept of ROI (return on investment), 16 pages to explain the concept of "conversion rate" (a simple division !)...
Nothing to learn from it. I was very disappointed and I don't understand the ecstatic reviews on this book.
A GOOD BOOK November 27, 2008
The book is pretty insightful for the price.A good book and has some good information.
Practical Advice for the Financially Focused October 19, 2008
2 out of 2 found this review helpful
As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. There is a short summary of the adoption bell curve made popular by the book Crossing the Chasm There is also a brief anatomy of what happens when things go wrong in terms of office politics.
This book appropriately focuses on what is called in the business "goal conversion" which is converting less desirable user behavior (e.g. casual surfing) into more desirable behavior (e.g. registering, purchasing).
There is a chapter on the two main investment strategies and their potential resulting returns. Basically, you either decide to spend money on advertising and marketing to get more traffic to your site or you decide to spend money on improving the design of the web site which should improve your conversion rate. Obviously, your best bet is a prudent combination of the two.
The rest of the book articulately presents good design advice for the various parts of a typical web site. The advice is always focused on improving your conversion rate and not on what looks cool.
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