Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers | 
 enlarge | Authors: Newt Barrett, Joe Pulizzi
Publisher: Voyager Media, Inc.
Category: Book
List Price: $24.95
Buy New: $17.70
You Save: $7.25 (29%)
New (14) Used (5) from $17.70
Avg. Customer Rating:  15 reviews
Sales Rank: 73252
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 200
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 098018780X
EAN: 9780980187809
ASIN: 098018780X
Publication Date: May 16, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed. You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future.
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| Customer Reviews: Read 10 more reviews...
 Overcome marketing budget reductions. Read "Get Content, Get Customers". January 6, 2009
My new marketing team was chartered to to develop a comprehensive strategy and plan to activate demand among "information owners" (CIO, IT Professionals and Small Business Owners) with little marketing budget.
Get Content, Get Customers gave us new, practical, low-cost ideas on how to focus our content, marketing and communications.
If you are in the business of executing segment focused marketing on a shoe string budget, then this book is for you.
Bill Schilling
Content is your Marketing November 30, 2008
Joe and Newt have written a classic in contemporary marketing. Their book supports the principle that "content is your marketing." The book is both a how-to guide for marketing executives and a tool for marketing execs to sell their bosses who need convincing that content marketing is the new definition of marketing. This is a must-read book for all contemporary marketers (which is all marketers).
The New Bible of Content Marketing August 20, 2008
1 out of 1 found this review helpful
'Get Content. Get Customers.' is a business book page-turner, which, in and of itself is a rarity these days. An easy to follow guide to content marketing that is invaluable for both the content marketing novice and expert alike.
'Get Content. Get Customers' is a must-read for custom content agencies and consumer marketers who already employ a content strategy - and those that aspire to do so. Any marketer today will gain terrific insight about the current, seismic shift in how media and content is created, delivered and absorbed in the early 21st century by reading this book.
Timely information throughout, well organized and very efficiently done.
Kudos to Pulizzi and Barrett.
A "Must-Have" for smart marketers! August 14, 2008
1 out of 1 found this review helpful
This book is a must-have for traditional marketers looking to get more value from their marketing efforts, contemporary marketers in pursuit of successful execution of new mktg applications like Social Media Marketing, and the SMART marketers who are integrating both for their own organizations and/or clients. The concept is highly relevant, presented well and uses great case studies. I have yet to put my copy down.
Yes, You CAN Reach Your Customers! July 17, 2008
1 out of 1 found this review helpful
Anyone who wants to take their company to the next level by gaining hightened exposure to their target market, Get Content.Get Marketing. is their newest, simplest tool! Bravo to Mr. Barrett and Mr. Pulizzi for tying opportunities together on the ever changing electronic highway. This book is fun, easy to read, easy to digest and best of all, easy to implement.
The way we reach our customers is evolving daily and whether you own a small business or a large corporation, there's no longer a reason to say, "I have a great product or service, but how do I let people know about it?" Read the book!
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