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Web Analytics For Dummies (For Dummies (Computers))
enlarge	Authors: Pedro Sostre, Jennifer Leclaire Publisher: For Dummies Category: Book List Price: ~~$24.99~~ Buy New: $2.22 You Save: $22.77 (91%) New (27) Used (14) from $2.22 Avg. Customer Rating: 1 reviews Sales Rank: 54956 Media: Paperback Number Of Items: 1 Pages: 384 Shipping Weight (lbs): 1.2 Dimensions (in): 9.2 x 7.3 x 1 ISBN: 0470098244 Dewey Decimal Number: 006.312 EAN: 9780470098240 ASIN: 0470098244 Publication Date: April 30, 2007 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: SHIPS TODAY!! BRAND NEW BOOK

Editorial Reviews: Product Description Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Customer Reviews: Good Introduction June 9, 2008 5 out of 5 found this review helpful Excellent book for those who know little or nothing about web analytics. It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias. I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.

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