Born Digital: Understanding the First Generation of Digital Natives | 
 enlarge | Authors: John Palfrey, Urs Gasser
Publisher: Basic Books
Category: Book
List Price: $25.95
Buy New: $14.78
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Avg. Customer Rating:  5 reviews
Sales Rank: 11695
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.5
Dimensions (in): 9.3 x 6.3 x 1.3
ISBN: 0465005152
Dewey Decimal Number: 302.2310835
EAN: 9780465005154
ASIN: 0465005152
Publication Date: August 25, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20090107232017T
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Product Description
Two leading experts explain the brave new world inhabited by "digital natives"--the first generation born and raised completely wired. The most enduring change wrought by the digital revolution is neither the new business models nor the new search algorithms, but rather the massive generation gap between those who were born digital and those who were not. The first generation of "digital natives"--children who were born into and raised in the digital world--is now coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed. But who are these digital natives? How are they different from older generations, and what is the world they're creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Based on original research and advancing new theories, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues? Or is privacy even a relevant value for digital natives? How does the concept of safety translate into an increasingly virtual world? Is "stranger-danger" a real problem, or a red herring? A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present--and shape the digital future.
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| Customer Reviews:
 Digital natives rule! December 11, 2008
0 out of 3 found this review helpful
MySpace, FaceBook, Bebo, StudiVZ (Germany), Mixi (Japan) are popular social websites that young people (digital natives, or DG) can't wait to get on. They put their pictures, connect with their friends, relatives, having a good time. Content creators and marketing firms, in the mean time, gather all the data, will try to profit from DG. DG now passes 81 million in US.
Then comes the privacy, identity theft, predator problems, and many other issues. Most of them are well known and covered by other books.
 Digital natives? Look at the Kindle Price! December 2, 2008
1 out of 6 found this review helpful
My rating is based solely on the price. I would love to read this book, but the Kindle edition, the edition most likely to appeal to people interested in this topic, is much more expensive than the paperback edition!
Interesting but Perhaps a Bit Overly Optimistic November 18, 2008
2 out of 6 found this review helpful
"Born Digital" is a fascinating look at the impact of technology on young people. I found it particularly interesting since I had recently read The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don't Trust Anyone Under 30), which has a very different take on the subject. The very same technology that Dr. Bauerlein criticizes in "The Dumbest Generation" by and large comes in for praise by Drs. Palfrey and Gesser in "Born Digital".
After reading both books, I believe the true impact of technology on young people is somewhere in between the overly negative view of Dr. Bauerlein and the rosy view of Drs. Palfrey & Gesser. I found the titles to be complementary and highly recommend those who are interested in the topic read both.
 The first generation of 'digital natives' children born and raised in the digital world are coming of age November 17, 2008
2 out of 3 found this review helpful
The first generation of 'digital natives' children born and raised in the digital world are coming of age, and our society will be changed by their perceptions and different worldviews. BORN DIGITAL considers these changing perceptions and is based on in-depth original research, including interviews from members of this generation. Philosophy blends with social issues and insights in an invaluable pick for a brave new world, perfect for any discussions or collections strong in social issues, philosophy or science.
Diane C. Donovan
California Bookwatch
Excellent. September 14, 2008
21 out of 23 found this review helpful
There is nothing more important than the safety of our children. There is also nothing more important than the education, creativity and innovation that has been, and can still further be, unleashed and harnessed with suitably crafted policies, and incentives, focused on the issues surrounding their use of digital media and other digital technologies, whether such policies and incentives come from parents, teachers, librarians, governments, lawmakers, or social media or other Internet-focused companies. These are some of the key subjects covered in Born Digital. But to begin to grapple with these issues, as the authors inform us, we must first understand Digital Natives.
The term "Digital Natives" is used, generally, to refer to people born after 1980. The book Born Digital is about the issues surrounding Digital Natives and their intensive use of digital media and other digital technologies. Digital Natives were born into a world that was already pervasively digital. Assuming they were born into an advanced industrial economy - and are not otherwise at the low end of the participation or technological gap, Digital Natives did not transition from an analog world to a digital world as most of us have.
Born Digital is especially focused on the issues surrounding Digital Natives' intensive use of the Internet and online social networks (like Facebook and MySpace) and other digital tools and media they use on a daily basis (such as instant messaging, texting, online chat rooms, video games, YouTube, etc.). We are no longer living in an analog world. The world - especially as experienced from the viewpoint of children and young adults who have access to these technologies - is now - but more importantly has been for them since they were born - digital. They were born digital. We had better learn to understand this age group (or cohort) to deal with it effectively and to craft policies and incentives that maintain and foster the good aspects of these technologies (and their interaction with such technologies), while minimizing the risks Digital Natives are exposed to - or at least not arrest the positive aspects of their use and involvement with ill-suited policies based on fear and ill-informed policy choices.
The organization of Born Digital is excellent. It is organized tightly into coherent chapters dealing with a single overarching category or theme. Within each chapter, the authors elucidate some of the more pressing issues in each category or theme, and then provide specific guidance and suggestions to parents, teachers, lawmakers, librarians, etc.
Being an attorney who was deeply interested during and immediately after law school in what was called at the time "Internet law" and intellectual property issues implicated by activities on the Internet, only to lose interest after the dot-com bubble burst, this book has reignited my interest in studying the technical, social, and legal aspects of the Internet.
Born Digital has also spurred me to dive deeper and study in more depth social media and online social networks, as well as intellectual property law as applied to the increasingly digitized information environment or ecosphere. To this end, besides an excellent book covering Digital Natives and the issues they and we face in our roles as parents, teachers, lawmakers, librarians, and also simply as members of society, I also commend the authors for the excellent notes and bibliography. I look forward to reading some of the key works that the authors of Born Digital found most helpful in their research and analysis and exploring these issues further.
I have recommended Born Digital to my friends in the technology sphere as well as my friends who are parents and who have children who are at the age where they are beginning to use the Internet and other digital technologies (including, their use of cell phones, their playing of video games, etc.), intensively. I also highly recommend it to teachers, educators, counselors, librarians, law enforcement officers, lawmakers, policy-makers, or anyone interested these issues.
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