The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law | 
 enlarge | Authors: Gene K. Landy, Amy J. Mastrobattista
Publisher: Syngress
Category: Book
List Price: $69.95
Buy New: $44.06
You Save: $25.89 (37%)
New (17) Used (4) from $40.00
Avg. Customer Rating:  4 reviews
Sales Rank: 87694
Media: Paperback
Number Of Items: 1
Pages: 1188
Shipping Weight (lbs): 4.5
Dimensions (in): 9.3 x 7.4 x 2.5
ISBN: 1597492566
Dewey Decimal Number: 343.7309944
EAN: 9781597492560
ASIN: 1597492566
Publication Date: June 20, 2008
Availability: Usually ships in 24 hours
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Product Description
To compete effectively in digital business markets, you need to understand how the law affects your digital technology business.
The contents include detailed plain English business and legal guidance on:
* Intellectual Property for Digital Business
* Digital Contract Fundamentals
* Open Source
* Development and Consulting
* Software as a Service
* Software Licensing and Distribution
* Web and Internet Agreements
* Privacy
* Digital Multimedia Content and Distribution
* IT Standards
* Web and Mobile Technology and Content Deals
* Video Game Deals
* International Distribution
* Legal Affairs Management
* Forms Appendix in the book and downloadable online 38 sample forms for deals and transactions and for the Web
The content goes from the basics to advanced topics such as off-shoring, anti-circumvention, open source business models, user-created content, reverse engineering, mobile media distribution, web and game development, mash-ups, web widgets, and massively multiplayer games.
This book is designed to empower you to:
* Understand the interaction between law, money and technology
* Obtain and exploit a portfolio of IP assets
* Build and reinforce positive relationships with other companies
* Leverage your technologies
* Manage risks in markets with many uncertainties
* Make better deals and close deals more quickly
* Act more decisively and confidently in legal matters
This book will make you much smarter about spotting issues, perceiving risk, thinking strategically, setting priorities and using legal services effectively and efficiently. This is the most comprehensive layperson's book on the subject.
Key Features:
* A "need-to-know" legal companion for those competing in digital business markets in the US and around the world
* Points out the relationship between legal issues and business strategies, needs and goals
* Based on 15 years of legal practice in all aspects of digital, IT, software and computer law
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| Customer Reviews:
Keyword for this book: Companion October 7, 2008
If you are a digital media focused contractor/consultant/freelancer, an entrepreneur across any industry, or above the director-level within your organization's IT/IS group, this book needs to be on your desk!
Since the mid-90s I have been working within the digital world. I currently head the digital practice for an advertising agency with regional, national, and global clients.
Since I picked this book up over a month ago, I have referenced it at least 3-5 times per week.
I have used it for:
- guidance (web and mobile deal making)
- reference (open source licensing and usage)
- direction (~40 sample agreements and a critical section around beta-testing agreements)
- education/learning (clearing content for applications and legal rules for mashups)
- curiosity (the entire video game deals chapter)
- enlightenment ("clickwrap" verse "browserwrap" agreements)
If you have ever:
- googled for example legal agreements
- reused someone elses website T&C, privacy statement, etc.
- thought about creating a site/app that utilizes user generated content, scraping, mash ups, syndication, social media distribution, etc.
- engaged with a company as a vendor or used technology vendors
- worked with global-focused businesses, trademarks, or digital properties
- looked into patenting an idea/invention
- started your own digital-based company
- (and I could go on and on and on)
... then get this book!! It is a companion. It is a reference. It is a critical resource to have in your office.
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Random learning: It is legal to use a competitors trademarked brand names within the meta-tags of your site.
extremely clear and practical August 30, 2008
As an IT/Digital French to English legal translator I found this book to be very clear, practical and complete.
The first half of the book consists of explanations of concepts (with lots of clear examples), while the second part is comprised of 20 varied relevant (and downloadable -- on their site) legal documents.
Ken Fagan
www.droit-ntic-traduit.com
A must have for any serious IT professional August 6, 2008
1 out of 1 found this review helpful
The law is the law, and you are far better off knowing the laws as it applies to IT about copyright, trademarks, domain names, software patents, trade secrets, NDA's, NCA's, open source licenses, consulting agreements, SLA's, beta test agreements, EULA's, SaaS TOS, commercial distribution agreements, privacy, digital content agreements, videogame publishing agreements, foreign distribution agreements, and what happens if you try to sell your encryption software to a Denied Person.
Oh my aching head!
Fortunately, Gene Landy has summarized all the above and more into language understandable by people not attorney's, added 38 juicy contracts and forms and authored a book you need, now: "The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law".
I've been reading up on Software as a Service, chapter 13, and in 24 pages Gene did an excellent job of summarizing what you need to know about SaaS from a legal point of view. This book, published in June, is very up to date, logically organized and includes the seasoned judgment of a practicing IT attorney.
If you are in the IT industry, you have no excuse for not owning this book.
What every software marketer needs... July 16, 2008
1 out of 1 found this review helpful
This legal overview is absolutely what every sw marketer needs: if (s)he is new, it's a great initiation, and for a more war-worn guy like me (20+ years...) it's a great recapitulation of all you thought you knew, but had forgot, plus all the stuff you just never knew. One can use it as a reference, as a do-it-yourself, or as a backgrounder to prepare for working with a lawyer. The latter is the most probable scenario, but the book will save you tons of money for your lawyer's not having to spend time educating you and your team first.
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