Mobile Internet is already here and the different terminals, applications and service concepts are racing to gain steady positions in the evolving markets. However, developing successful mobile applications has proved to be a challenging task: all too often the customers find exciting new products too difficult to use and not useful enough for them. This book guides you through the process of designing a mobile user experience that makes a difference. We discuss the limits and unique strengths of the mobile media and provide concrete solutions you can use to enhance the usability of your applications. Furthermore, we provide a useful methodology helping you to adapt to the changing user requirements of the future.
Mobile User Experience answers the following questions:
Why usability and user experience design is crucial to the success of a mobile application or terminal.
What are the unique design challenges and strengths of the mobile media.
What methods and design approaches should be taken to ensure a good user experience of a mobile application or terminal.
How to design for overall user experience: e.g. how to design innovative location based services while retaining the customers sense of privacy.
How to solve the most frequently encountered mobile usability problems
