Otl Aicher | 
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| Author: Markus Rathgeb
Publisher: Phaidon Press
Category: Book
List Price: $90.00
Buy New: $55.07
You Save: $34.93 (39%)
New (15) Used (6) from $51.90
Avg. Customer Rating:  3 reviews
Sales Rank: 195867
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 4.1
Dimensions (in): 11.7 x 10.2 x 1.3
ISBN: 0714843962
Dewey Decimal Number: 760
EAN: 9780714843964
ASIN: 0714843962
Publication Date: January 16, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Otl Aicher (1922-1991) was an internationally acclaimed graphic designer and educator, renowned for his complex visual systems and typography. Born in post-World War I Germany and coming of age during World War II, Aicher was marked by the intellectual resistance movement, postwar reconstruction, and a conviction that designers had a moral responsibility to work in the service of a better society. He emerged as an influential innovator in the field of visual communication, keenly informed by a strong sense of politics, theology, and social responsibility. By distilling ideology, language, and aesthetics to its bare essentials, Aicher promoted forthright communication through simple, elegant, elemental presentation. Aicher helped found the Hochschule fur Gestaltung (HfG) in Ulm, an experimental design school in the spirit of the Bauhaus, and wrote several books on the theory and practice of design and typography. Among Aicher's best-known work are his early posters; corporate identity programs for Lufthansa, BASF, FSB, and the German lighting firm ERCO; his visual communication system for the Munich Olympics of 1972, which set a standard for universal pictograms; and his typeface Rotis. In his later career Aicher collaborated on the design of public buildings and environmental projects (Sir Norman Foster was one of his collaborators). Although Aicher wrote a number of books on design, this book is the first comprehensive and authoritative account of his life and work, with extensive illustrations from private archives, museums, and Aicher's estate.
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| Customer Reviews:
 Timeless October 5, 2007
3 out of 3 found this review helpful
Otl Aicher
Otl Aicher and his collegues has created among the most modern but still timeless graphic design ever. Many of his design programmes are still in use even if they where created 50, 40 or 30 years ago. I think this is due to his method; a palette of few graphic elements, strong grids, well balanced color schemes, combined with an artistic hand and a twinkle in the eye. The art of reduction without losing the soul.
 Full of Misinformation May 7, 2007
3 out of 10 found this review helpful
As one connected with the Ulm School for much of its tenure, I find that this book is full of historical misinformation. I am not referring to opinion or interpretation. The reader might fear that the rest of the text can have much misinformation as well.
decent book on a great designer March 13, 2007
4 out of 9 found this review helpful
hard to go wrong when showcasing the work of such an innovative and strategic designer.
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