Typography: Macro and Microaesthetics | 
 enlarge | Author: Willi Kunz
Publisher: Arthur Niggli
Category: Book
List Price: $105.00
Buy New: $60.21
You Save: $44.79 (43%)
New (6) Used (6) from $60.21
Avg. Customer Rating:  3 reviews
Sales Rank: 568590
Media: Hardcover
Edition: Rev., Expanded Ed., English Language Ed
Pages: 171
Shipping Weight (lbs): 2.4
Dimensions (in): 11 x 8.6 x 0.7
ISBN: 3721203488
Dewey Decimal Number: 686.22
EAN: 9783721203486
ASIN: 3721203488
Publication Date: April 5, 2000
Availability: Usually ships in 1-2 business days
Condition: Hardcover. Your order ships promptly and will include a shipping confirmation e-mail.
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| Customer Reviews:
Excellent book on typography January 1, 2004
8 out of 8 found this review helpful
As a computer professional I found Typography: Macro- and Microaesthetics a compelling introduction to typography and layout. So many of the ideas in this book are helpful to understanding how reports and other printed communications should be developed. I really appreciate the author's care for typographic details and the concise, unpretentious language in explaining how typography works. The book clearly details the basic principles of typographic communication. The generous page size allows the comments and examples to be easily understood.I would highly recommend this book to anyone interested in typography, desktop publishing, or graphic design.
Of Sober Aesthetics April 19, 2002
19 out of 19 found this review helpful
A pleasant surprise.The approaches to design that are explored in this book can only be expected from someone intimate with the Swiss school of design thought. Willi Kunz teaches designers to be deliberate and purposeful, which will keep anybody in good stead come economic boom or bust. He is thorough in explaining visually, fundamental theories not only for typography, but for graphic design in general. On my shelf, this book sits beside Josef Muller-Brockmann's "Grid System in Graphic Design", Armin Hofmann's "Graphic Design Manual" and Robert Bringhurst's "Elements of Typographic Style". A definite keeper.
mondern design method in a nutshell. March 4, 2002
4 out of 6 found this review helpful
an excellent intro to design in the modern tradition. very basic, straightforward, and complete with samples of the author's and work of his students.
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