| Typography, Rules and Usage |  | Author: Sue Walker
Publisher: Pearson ESL
Category: Book
List Price: $112.00
Buy Used: $77.93
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Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.3 x 0.8
ISBN: 058235756X
Dewey Decimal Number: 686.2252
EAN: 9780582357563
ASIN: 058235756X
Publication Date: August 27, 2001
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Book is like new condition. Thousands of satisfied customers!
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Product Description
An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many oppurtunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics. Extensively illustrated with examples of past and present graphic language. Wide-ranging and accessible, drawing on examples from everyday life. A growing area of interest in the area of sociolinguistics. Comprehensive bibliography.
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