| Bestsellers | | • | Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index | | • | Hand Bookbinding: A Manual of Instruction | | • | The Elements of Graphic Design: Space, Unity, Page Architecture, and Type | | • | Japanese Bookbinding: Instructions From A Master Craftsman | | • | The Newspaper Designer's Handbook | | • | Books, Boxes & Portfolios: Binding, Construct and Design, Step-By-Step | | • | Hatch Show Print: The History of a Great American Poster Shop | | • | Idea Index: Graphic Effects and Typographic Treatments | | • | Non-Adhesive Binding Books without Paste or Glue | | • | The Craft of Bookbinding |
|
|
|
|
Basics of Design: Layout and Typography for Beginners | 
 enlarge | Author: Lisa Graham
Publisher: Delmar Cengage Learning
Category: Book
List Price: $58.95
Buy Used: $5.95
You Save: $53.00 (90%)
New (17) Used (20) from $5.95
Avg. Customer Rating:  11 reviews
Sales Rank: 607914
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 7.2 x 0.7
ISBN: 0766813622
Dewey Decimal Number: 686.2252
EAN: 9780766813625
ASIN: 0766813622
Publication Date: May 21, 2001
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: very good clean condition, faint edge wear only, thanks.
|
| Editorial Reviews:
Product Description
Read the Prose. Study the illustrations. And apply what you have learned to design your own pages. It's easy with Basics of Design; Typography and Layout for Beginners! This heavily illustrated, compact guide is ideal for readers with no graphic design or art education background who need to create first-rate visual page designs. Entrepreneurs challenged with designing their own business cards, and administrative assistants suddenly put in charge of producing newsletters and fax cover pages, are just two examples of readers who benefit from the information in this primer. Its uniquely conversational tone - combined with numerous "before" and "after" illustrations- provides everything needed to design pages as effective as those of professional designers. Part One introduces readers to important design principles, as well as how to use color and images to add impact to designs. Part Two concentrates on the basics of typography. Part Three features a number of common design projects of the variety frequently assigned to non-designers (.., company business cards, fax cover letters, graphical and statistical reports, and more). To further aid readers, each project is accompanied by a brief listing of some of the special considerations involved in that type of visual page design. The final chapter of the book lists useful design books and resources for readers interested in advancing their typography and layout skills.
|
| Customer Reviews: Read 6 more reviews...
 Thorough But Dated November 11, 2008
The book is "designed" for beginners. It is great for brainstorming about - say - crafting a corporate identity using logos, newsletters, business cards, etc. However it is dated. Few pages are in color. The author doesn't assume the reader has access to industry-standard design software like the Adobe Creative Suite, or even to a computer for that matter. The author sometimes suggests the reader use crayons to "recreate" various design techniques involving color.
But the basics are there, the principles are well explained and the price is right. Skip over the dated stuff and use the book to get a good foundational intro to the world of layout and design.
 Using Book for Graphic Design begin class February 23, 2006
2 out of 2 found this review helpful
There are just enough illustrations. The chapters are setup in a way to support teaching a begining Graphic Design class. Exercises, a mini quiz and examples are built into each chapter-subject of good basic design.
Book lays flat when going through the pages and the binding should hold up through many page turning days.
 A complete disappointment October 25, 2005
4 out of 7 found this review helpful
The book contaings a whole lot of reading but very little illustration. I do not understand how the author anticipated to convey design, layout and typography by writing about it only. A book like this must be full of illustration. To write about design without illustrating them is an oxymoron. I would definitely not recommend this book for beginners.
Excellent Primer on Design September 28, 2005
5 out of 5 found this review helpful
This book takes you through the basics of the page design process, focusing in each chapter on one of a number of themes such as contrast, repetition and alignment (and several others). I'm not an expert but have designed pages off and on for some years and this book was a breath of fresh and inspirational air. It is clear, useful, has loads of examples and, above all, it had an instant impact on my page designs from CV to web page to software interface to data sheet. Highly recommended. As comparison, I bought another book at the same time on typography, didn't learn a thing about design, and set it aside having suffered pages of historical theory.
The perfect starting point. September 12, 2004
7 out of 7 found this review helpful
There is not much mistaking the purpose of this book judging from the title. It is for beginners, and it delivers admirably. Graham takes the reader step by step and in a very systematic way through the basic tenets of graphic design. Each chapter deals with a specific aspect of design and how the reader can use it to communicate more effectively. Graham gives plenty of examples of what to do as well as what not to do and the text is well illustrated, though it could have used more examples in color. That is a small criticism though and one that does not really detract from the book in any way. The beginning designer will come away from this book with a firm foundation in design and with skills that they will utilize for the rest of their career. If you are looking to learn about graphic design then this book is the perfect starting point.
|
|
|
Powered by Associate-O-Matic
| |
