Actionable Web Analytics: Using Data to Make Smart Business Decisions | 
 enlarge | Authors: Jason Burby, Shane Atchison
Creator: Jim Sterne
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $9.03
You Save: $20.96 (70%)
New (39) Used (18) from $9.00
Avg. Customer Rating:  16 reviews
Sales Rank: 92057
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 7.3 x 0.7
ISBN: 0470124741
Dewey Decimal Number: 025.04
EAN: 9780470124741
ASIN: 0470124741
Publication Date: May 29, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand new, never opened, in stock in our warehouse, and ships right now.
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Product Description
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
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| Customer Reviews: Read 11 more reviews...
 GOOD FOR COROPORATIONS WHO NEED TO IMPLEMENT ANALYTICS July 13, 2008
0 out of 1 found this review helpful
This book is great for CMOs or marketing decision makers who are looking to incorporate web analytics into their business and have no idea where to start. It walks the reader through the entire process of finding and organizing the right team, how to define your metrics of success with your website, and how to contract the right partners to work with. The first eight chapters were useless to me personally. I did find chapters six through ten helpful in which it explains what key performance indicators to consider to determine your web sites success and collecting the right data to consider. It does provide a great list of questions to ask when you are evaluating different analytics solutions for your company's needs. Buy this only if you're a corporate type that needs a game plan of implementing web analytics plan from scratch.
Great Approach June 16, 2008
1 out of 1 found this review helpful
The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.
 Great Book To Make Web Analytics Actionable May 14, 2008
1 out of 1 found this review helpful
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.
Excellent Overview May 2, 2008
1 out of 1 found this review helpful
This book presents an easy to understand overview of analytics as a whole. It is not a "how to" book on the latest analytics software. The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.
 Theories and theories alone! April 11, 2008
3 out of 4 found this review helpful
If you are looking for "Actionable Web Analytics" or how to "Use Data to Make Smart Business Decisions", then look somewhere else. The title of this book and the 5 star reviews given by some people here has misled me. I have red 75% of this book and finally decided to stop waisting my time. The book goes around web analytics and never gets into the point or give any specific practical recommendation.
It was a total waist of time and If there is a way I can return it back I will do so immediately.
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