Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing | 
 enlarge | Authors: Mikela Tarlow, Philip Tarlow
Publisher: Business Plus
Category: Book
List Price: $24.95
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Avg. Customer Rating:  5 reviews
Sales Rank: 1131515
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 9.3 x 6.3 x 1
ISBN: 0446528250
Dewey Decimal Number: 658.514
EAN: 9780446528252
ASIN: 0446528250
Publication Date: May 2002
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Condition: New; Brand NEW book, May have slight shelf wear and/or remainder mark, NEVER USED!!All day low prices!! Buy from us, Sell to Us, we do it all! All Day Low Prices! Buy From Us, Sell To Us, We Do it All!!
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Amazon.com Review
Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today's high-tech business environment: reach back to the "magical, networked, multidimensional world" of the aborigines for inspiration and direction. The authors--she's a specialist in organizational learning; he's an internationally recognized artist--believe knowledge of the nomadic ways of the desert meshes perfectly with the modern needs of the workplace. In four sections that look into aboriginal behavior in the context of the digital age, they show how various key aspects can be appropriated with mostly familiar strategies and skills. They do this by examining information as a digital commodity; myths, stories, and rituals and the shaping of culture and commerce; independence, privacy, and human interaction in relation to peak performance; and moving permanently outside the box on the road to living differently. Scores of companies from Home Depot and Coca-Cola to small Web developers and consultancies are cited for their relevant applications in specific areas, and extensive sidebars in each section address the Grateful Dead Theory of Marketing, branding through entertainment, the freelance residents of Free Agent Nation, "seeing with new eyes," and other appropriate topics. --Howard Rothman
Product Description
The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Reality is not a fixed archetype, but a fluid and moving one that is continually shaped by the beliefs we have about it. Along these same lines, DIGITAL ABORIGINAL reveals how the modern-day business world organizes this unlimited range of possibilities and how we can reorganize and redirect our business plans merely by shifting our marketing beliefs. Based upon hundreds of real-life business examples and woven together with the survival tactics inherent in nomads, this book strikes at the very core of how business is conducted in today's world and how it is going to change in the years to come. The ability to move quickly, to change directions, and not be weighted down by permanent patterns-this is the essence of being aboriginal. Being digital in a fast-paced business environment demands much of the same kind of mentality. DIGITAL ABORIGINAL points the next wave of business marketers in the right direction.
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| Customer Reviews:
Different and interesting February 9, 2008
Digital aboriginal is a quite different way to see the current business environment. And provides to the readers an innovative vision of the business and economics. It goes more beyond the metaphoras and you feel really as if the companies were as the ancient tribes. I really recommend and congratulate the authors because of their originality and imagination.
If written today, this would be a hit! April 5, 2007
Here's the amazing thing about Digital Aboriginal... it was written in 2002! Based on the information gathered through their research, Mikela and Philip actually touched on technology advancements and new businesses that had not even existed yet.
This book is a must read for those of you that would like to understand human behavior and it's impact on how the Internet is changing the world we live in and how we are living in the world. This is a fantastic book.
A must read for any serious business person. December 11, 2002
1 out of 2 found this review helpful
This book is about business and how it is evolving faster than the speed of light. This book will help enlighten you on how and why you must consider technology as the way to enhance and grow your business from the inside out. Your customers expect it, your prospects expect it and your employees will too.Technology can pave the way to a future you may not have envisioned yet. Hold on to your hats - it's going to be an exciting ride! This book will help you be a part of the POSITIVE side of the inevitable.
An incredible journey! August 10, 2002
3 out of 3 found this review helpful
I love this book! Few business books have ever inspired me to buy multiple copies for friends and colleagues but none has ever kept me up at night like this amazing work. Drawing on the metaphor of Australian nomad culture, the Tarlows weave a web ranging from the implications of intellectual property practices on ALL businesses to the value of co-designing experience and storytelling over passive media. The final chapters on idea communities, social genius, trust and tribalmind are both mind-blowing and hopeful. Perhaps what I enjoy the most about this book is the tension between future vision and present practicality. In many ways, Digital Aboriginal suggests a way to navigate the future using imagination, ethics and a heightened sense of participation in the world. I cannot recommend this work highly enough!
Who Owns the Wind? June 25, 2002
3 out of 5 found this review helpful
Mikela and Philip Tarlow invite the reader to deliberate this question by sharing their wisdom and knowledge about the Aboriginal belief in the connectivity of relationships. As a reader, an observer of the story, you will travel through time both past and future, chapter by chapter, experiencing the opportunity to dream about the possibilities of a new business design where ownership ideas are replaced with a regard for creativity and innovation. You are brought to an intersection in time where ideas create a place of order and rules are forever rewritten. You will not be able to resist being part of an evolution of both spirit and thought.
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