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Word of Mouse: The Marketing Power of Collaborative Filtering | 
 enlarge | Authors: John Riedl, Joseph Konstan, Eric Vrooman
Publisher: Business Plus
Category: Book
List Price: $24.95
Buy Used: $0.33
You Save: $24.62 (99%)
New (4) Used (10) Collectible (1) from $0.33
Sales Rank: 595282
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.5 x 1
ISBN: 0446530034
Dewey Decimal Number: 658.834
EAN: 9780446530033
ASIN: 0446530034
Publication Date: August 15, 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Standard used condition.
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Amazon.com Review
If you discovered this book--or anything else Amazon.com's technology suggested based on your expressed preferences and past actions on the site--you've seen how so-called recommender technology can point you toward products you are most likely to appreciate. Word of Mouse, by John Riedl and Joseph Konstan, provides excellent advice on using such systems to personalize business offerings and improve their chances of acceptance by a demanding public. Riedl and Konstan, who helped invent the software involved and now work on its integration with companies like Best Buy and J.C. Penney, present eight principles to guide 21st-century enterprises in gathering and employing the kind of knowledge small merchants used in years past to suggest appropriate purchases to specific customers. Citing real corporate examples to illustrate correct and incorrect ways to use such data, the authors show how to harness the information customers provide with "every click and comment" in order to "gain their trust and keep their business." After an overview of the technology, they detail rules like Demonstrate Product Expertise (explaining, for example, how Wine.com helps customers make informed decisions and Godiva.com makes online chocolate shopping more enjoyable) and Watch What I Do (explaining how customer actions have been effectively interpreted by Google, which ranks its search results accordingly, and by PHOAKS, which subsequently began screening ads from newsgroup postings). A concluding chapter on future scenarios reinforces the importance of the book's message. --Howard Rothman
Product Description
WORD OF MOUSE is the first book on the newest and most effective form of marketing from two remarkable visionaries.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astoundingMovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In WORD OF MOUSE, the authors analyze dozens of companiesfrom Best Buy to Amazon to TiVoand show what these companies are doing rightand what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
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