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The Twitter Book |  | Authors: Tim O'Reilly, Sarah Milstein
Publisher: O'Reilly Media
Category: Book
List Price: $19.99
Buy Used: $4.23
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Seller: aurigadistributionservices
Rating:  39 reviews
Sales Rank: 64551
Media: Paperback
Edition: 1
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8 x 5.9 x 0.7
ISBN: 0596802811
Dewey Decimal Number: 302.30285
EAN: 9780596802813
ASIN: 0596802811
Publication Date: May 13, 2009
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780596802813 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Amazon.com Review
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way.
The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.
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2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?
Four Important Things to Search For
If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started:
1. Your name. It may be known as a “vanity search,” but keeping an eye on what people say about you is a smart idea. (Don’t forget that putting quotes around your name can help refine the results. Search for “Jane Doe” instead of Jane Doe.)
2. Your Twitter account name. Don’t miss messages to or about you.
3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you’re a local business, use the advanced search “Location” option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don’t overwhelm your results. (Here, a targeted search yields some relevant results.)
4. Your competitors. Get market intel and ideas.
Product Description
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in a innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers. This book will help you: - Use Twitter to connect with colleagues, customers, family, and friends
- Stand out on Twitter
- Avoid common Twitter gaffes and pitfalls
- Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it.
If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed. About the authors:
Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.
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| Customer Reviews:
Showing reviews 1-5 of 39
 Nice Guide August 22, 2010
KttyMew (Memphis, TN)
If you were like me and completely baffled by Twitter (and whatever people saw in the site), this book is a nice introduction.
Great book for Twitter newbies! May 11, 2010
Faith Joy
Very easy to understand book for those just getting started with Twitter. I highly recommend it. Was able to get through it in just a few hours.
The Invaluable Guide to Getting Started with Twitter March 31, 2010
J. J. Kwashnak (Monroe, LA)
Twitter is one of the buzzwords most bandied about in terms of social media and marketing, yet it is the one that most defies simple explanation. In most cases, when someone asks about Twitter they are told that they just need to explore it for themselves. Some see Twitter as the ultimate expression of narcissism ("I'm eating a bowl of cereal right now.") but at the same time it has become a force for information - much early information on the Mumbai terrorist attacks and the plane landing in the Hudson first came from Twitter users. And of course business buzzwords exclaim "You have to get your company on Twitter." O'Reilly and Milstein step in, extend a helping hand for the new user and help shine a light on the world of microblogging. Step by step, amply illustrated with screen shots and actual "tweets" the authors get the reader through signing up for the service, how it works, what the lingo means and how to try and avoid the pitfalls novices are prone to. Twitter is notorious for having "no rules" but it does have a number of (written and unwritten) "conventions" that can make or mar the experience of a new user. The book is not a "how to" as much as a "let us show you around, and introduce you to many of the helper sites that you might want to explore further." An experienced user may find the book only slightly helpful, but for the new user it can be an invaluable guidebook to getting up and running in Twitter with a positive experience. If possible this book should be required reading when someone signs up for a new Twitter account.
Oh. NOW I understand Twitter! March 15, 2010
kbix (Portland, OR)
If you're a student of tried and true old school networking and marketing, you're probably not using Twitter correctly, if at all. Perhaps you just don't get it. "How is this supposed to help me?"
Twitter is different from any other social networking site. When I first heard about it, like so many others, I had a one-word description for it: Stupid.
But millions of people can't be wrong. This book explains the philosophy behind Twitter. It offers real life examples and links to many other sites you can use in conjunction with Twitter, making it more effective.
Remember when the fax machine first came along? No way did it replace the mail service; but it proved priceless in certain situations where regular mail fell short.
Twitter is kind of like that, and this book really helps to explain it. While I'm still learning to use Twitter effectively, this book has already saved me so much wasted time of using it incorrectly.
Tweet! Tweet! March 11, 2010
D. A. Allen (Suffolk, VA)
The Twitter Book is a fun read, with a simple and easy-to-follow (no pun intended) layout. You really don't know what you're missing until you check out this book. The book layout is a small size that's easy to handle, and every other page gives clear screenshots and callouts with examples of what they're describing in the text. On my blog (click my name above and search for the entry "Tweet! Tweet!"), I give a breakdown of each chapter with a few highlights of things that helped me, along with a few recommendations I have for the next edition.
Overall, I learned a lot of cool tips from this book, as well as interesting and knowledgeable people to follow. The Twitter Book is a great primer for anyone who wants to expand their network, supplement their job search or customer base, or make new friends and contacts.
Showing reviews 1-5 of 39
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