Hot Text: Web Writing that Works (VOICES) | 
 enlarge | Authors: Lisa Price, Jonathan Price
Publisher: New Riders Press
Category: Book
List Price: $40.00
Buy New: $13.00
You Save: $27.00 (68%)
New (15) Used (19) from $11.69
Avg. Customer Rating:  14 reviews
Sales Rank: 152042
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 528
Shipping Weight (lbs): 2
Dimensions (in): 9 x 7.2 x 1.2
ISBN: 0735711518
Dewey Decimal Number: 004
UPC: 752064711513
EAN: 9780735711518
ASIN: 0735711518
Publication Date: January 21, 2002
Availability: Usually ships in 1-2 business days
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Product Description
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
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| Customer Reviews: Read 9 more reviews...
 Comprehensive and easy to read October 21, 2007
I am findng this book to be outstanding. It is not only informing me, but it is also helping me provide data, examples, and "rules" for use in meetings with colleagues who may wish to add content to the corporate website that is not web-frineldy.
A great first choice for any new web content writer!
 Just O.K. January 25, 2007
4 out of 5 found this review helpful
I read this book immediately after reading Krug's "Don't Make Me Think," which is fantastic. In comparison, "Hot Text..." was mediocre. Krug's book--although presenting a bigger picture of the world of websites--truly synthesizes the nuts and bolts for writing for the web. "Hot Text" had a lot of what I felt was extraneous information and text (ironic, because really, what writing for the web is about is brevity and conciseness).
If you haven't read Krug's book, "Hot Text" will be a good starting point for you. It contains a lot of information, it also contains some good resources.
I also have to say that I agree with an earlier reviewer--the photographs (which look like poor black & white photocopies) are strange. Example: Chapter 8, Idea 4: Build Chunky Paragraphs! The photograph shows a middle-aged man holding a small bowl or cup up to his mouth. He's looking off-camera; his right hand is by his mouth but I'm not sure why. Maybe he's eating some chunky soup? But what does soup have to do with paragraphs? It's a small detail, these photographs, but they detract from the overall professionalism of the book for me.
 not what I expected August 13, 2006
4 out of 14 found this review helpful
I haven't picked it up in a while. When it first arrived I was disappointed, it didn't have the pertinent info I was looking for. It's not anywhere nearby to refer to it. Basically, the "hot text" isn't really there. The outline was dull. The photos were kind of sad. I didn't like the presentation and the content didn't seem to live up to whatever the review was in the Amazon blurb.
Everything You Need under One Roof July 28, 2006
9 out of 10 found this review helpful
This manual for online writing has it all--and more.
1. Detailed instruction for every conceivable page of Web site content.
2. Super tips and insight on PR content and dealing with editors and publishers.
3. The history of HTML (very cool!)
4. All sorts of useful style tips.
5. How to write your resume.
6. How to get a job.
7. Hundreds of online resources.
The writing (needless to say?)is clear, concise, and conversational. Had the book been written in 2006 instead of 2002, I'm sure the authors would have thrown in much more about blogs. Other than that, the material seems to be up to date.
This book is worth every penny!
How To Write for the Digital Media April 25, 2004
5 out of 6 found this review helpful
An excellent book that points out the differences between digital media and paper media. I especially learned a lot in Chapter 3 - What Will the Web Do to My Text? But there is much throughout the entire book. You'll learn about writing in general and writing for the web in particular. And from the web you'll go to email, ezines, enewsletters, weblogs and the gamut. If you're going to write for the web you need this book.
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