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Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

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Manufacturer: Random House
Category: EBooks

List Price: ~~$2.99~~
Buy New: $2.39
You Save: $0.60 (20%)

Sales Rank: 74049

Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 304

Dewey Decimal Number: 302.13
ASIN: B0015YEQXC

Publication Date: February 11, 2008
Availability: Usually ships in 24 hours

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•	Made to Stick: Why Some Ideas Survive and Others Die
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Product Description
Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies.