Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Peter Kent
Publisher: For Dummies
Category: Book
List Price: $29.99
Buy New: $16.08
You Save: $13.91 (46%)
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Avg. Customer Rating:  108 reviews
Sales Rank: 2148
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470262702
Dewey Decimal Number: 025.04
EAN: 9780470262702
ASIN: 0470262702
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: - Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
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| Customer Reviews: Read 103 more reviews...
 It's most complete book on topic till now September 29, 2008
I am an avid reader on all regarding a topics related to SEO, SEM, PPC or ORM. Now, when this title went out, I was in doubt. Well, I said. "Dummies".
I am not the one. I have a heavy shelf with books on topic, should I take one more with such a title?
Now, let me tell you.
It's far much more better, that every book you will find here in amazon with a topic "ADVANCED, or COMPLETE".
It has so many gems for those, who proudly considers them already advanced SEO skilled, and when you read it - you just say - WOW, this I did not knew. Yeah, that is also interesting.
I am not sure, Peter will read this comment, but I need to tell that with title 'dummies" he lost a big big market share :(. Such as me, who already had some experience. Do not make this mistake. This book is extremely valuable, no matter at which stage of SEO skills you consider yourself.
google optimisation September 20, 2008
The book has an address for google registration.Also the title tags and a specific meta tag gets read by google.
Don't know if I am on google yet.Probably not yet.
SEO to the top September 6, 2008
0 out of 1 found this review helpful
SEO for Dummies is a must have book if you are starting in the business, or is just looking to bring your personal website to the top.
Dummies Can Understand This July 27, 2008
0 out of 1 found this review helpful
Very well put together, and so easy, even a dummy can understand. However, if you are looking for more advance SEO training or information, you will have to look elsewhere. This is good for the beginner.
SEO For Dummies July 26, 2008
0 out of 3 found this review helpful
This book contains everything I wanted and needed to know about Search Engine Optimization. Clear and concise, this book lays it out there for any level learner. Provides very useful Tips to help you improve traffic to your websites. Highly recommended read!
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