Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Peter Kent
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $13.42
You Save: $11.57 (46%)
New (25) Used (14) from $11.00
Avg. Customer Rating:  7 reviews
Sales Rank: 50646
Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.3 x 1
ISBN: 0471754943
Dewey Decimal Number: 658.872
EAN: 9780471754947
ASIN: 0471754943
Publication Date: February 6, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: W20080823064533Y
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Product Description
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to - Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
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| Customer Reviews: Read 2 more reviews...
JB6244 April 12, 2008
Excellent job.
Good primmer with a lot of meat in a very fast moving arena.
Another Great Dummy Book October 15, 2007
* Very informative
* Easy to read
* A good understanding of PPCs
* Not too long (in my opinion)
If you need to know pay per click, read this book March 15, 2007
4 out of 4 found this review helpful
This book does exactly what it should. It explains in clear, simple language how pay per click works, and how you should go about using it. Kent has no ax to grind. He explains why pay per click is a really lousy idea for some businesses, a really good idea for others and how to tell the difference. Before wasting thousands of dollars on a blundering Goggle campaign, read Kent and do it right the first time.
Peter Kent is a star! January 23, 2007
12 out of 12 found this review helpful
Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".
"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.
Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.
Jerry
Good for Beginners January 9, 2007
3 out of 4 found this review helpful
I thought this book was very helpful. I had started a new job with no knowledge of PPC and found this to help me understand the basics.
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