Take the Cold Out of Cold Calling | 
 enlarge | Author: Sam Richter
Publisher: Beaver's Pond Press
Category: Book
List Price: $34.95
Buy New: $22.97
You Save: $11.98 (34%)
New (4) from $22.97
Avg. Customer Rating:  11 reviews
Sales Rank: 9226
Media: Paperback
Edition: Pap/Cdr
Number Of Items: 1
Pages: 310
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 7 x 0.9
ISBN: 1592982093
Dewey Decimal Number: 005
EAN: 9781592982097
ASIN: 1592982093
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SHIPS from 5 locations based on your Zip Code and availability! (PA TN IN OR SC) *-* Gift Quality *-* Orders Processed Immediately! - We get your book to you Very Quickly! -L2355.89321
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Product Description
Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering solutions you know your clients want and need. By practicing the techniques taught in the book, you will make a great first impression during sales calls, you will be sure to sell relevant solutions, and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun. In Take the Cold Out of Cold Calling you'll discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect, and improve your chances of keeping your margins with existing clients. You'll get step-by-step instructions along with real examples. You'll learn...
- Inside secrets on using the Internet to locate critical business information.
- Tips and tricks for popular search engines get it right the first time.
- How to use Google like a pro -- it's scary what this amazing search engine can help you find.
- The ''Invisible Web'' Web sites most people and search engines don't know about and can't find.
- How to access premium information resources at no or very low cost.
- The theory of the ''Fourth R'' and value-based ''warm call selling.''
- How to massively increase your credibility with prospects and existing clients.
- How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression. If you are involved in business development, sales, or account management in any way, you've ''cold called.'' Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal.
The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you'll get the tools and training you need to join the club. Includes a resource CD.
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| Customer Reviews: Read 6 more reviews...
Will keep this one for many years! September 28, 2008
I just finished reading, and before I even finished I had success. Will recommend to anyone who wants to increase networking skills and research ability for projects, clients or prospects. This will be a powerful tool for many different levels of education.
It works! September 16, 2008
After conducting an audio interview with the author, I've used his suggestions multiple times. Most recently, it led to me getting called back for a second meeting about what could be a large piece of business. The tactics work!
Easy as Pie!!! September 2, 2008
Sam Richter's Book, "Take the Cold out of Cold Calling" is exactly what he says it is...a tool to help the reader find enough information to actually make the call a warm, informed call. There is no reason to be nervous when you feel you have a reason to call...and that makes the call warm.
I tried many of his tips on getting information quicker and they all worked! I actually researched a company that I was calling on, found the most recent press release, which revealed that my current contact had RETIRED!!!! It pays to do your research to avoid looking stupid.
Excellent Resource Book for Doing Research Over the Internet August 24, 2008
I attended a webinar that Sam held and learned valuable useful information. As a result I purchased his book "Take The Cold Out Of Cold Calling" and I highly recommend this book it is a valuble resource tool. I write Business Plans, Marketing Plans and Request for Proposals (RFPs) for a living and I cannot begin to count the total number of hours spent on research this book has saved me. If you utilize the internet to research or if you are a salesperson looking for leads you need to purchase this book. -Leah E. Curry
If you need a tool to complete a job you buy it... August 13, 2008
As a business owner I am always looking for tools to improve. Within the first couple of weeks it has paid for itself. This is a "must have" for all business people whether you are in sales or not. The tools and suggestions will help you in all areas of your life. If possible attend the seminar!
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