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Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs | 
 enlarge | Author: Steve Weber
Publisher: Weber Books
Category: Book
List Price: $18.95
Buy New: $14.99
You Save: $3.96 (21%)
New (12) Used (6) from $14.99
Avg. Customer Rating:  22 reviews
Sales Rank: 37952
Media: Paperback
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 6 x 0.7
ISBN: 0977240649
EAN: 9780977240647
ASIN: 0977240649
Publication Date: August 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
If you are in business to sell consumer goods - or you want to be - you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers - large and small businesses, individuals, and mom-and-pop shops - to sell their merchandise right on Amazon. Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: - How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising. - Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center. - Find bargain inventory; target niche markets for big profits. - Get tax deductions and write-offs for business use of your home. - Use Amazon as a stand-alone business or a lead generator for an existing business. - Pay lower sales commissions on Amazon. - Sell your inventions, crafts or intellectual property on Amazon. - Guard against scammers and rip-off artists. - Automate your business with easy-to-use tools.
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| Customer Reviews: Read 17 more reviews...
 Reads like an owners manuel! November 25, 2008
0 out of 1 found this review helpful
This book reads like an owners manuel very cold and dry. Its hard to retain the info unless you actually are in front of the computer working on the amazon site...
The author doesn't do a good job with story telling.
 Great Info for Amazon.com Sellers October 2, 2008
6 out of 6 found this review helpful
I purchased Sell on Amazon becuase I recently started selling items on Amazon.com and was a little confused on how the process worked. A lot of the information I have researched online and other books I have read provide good information but it's outdated. This book had a lot of repetitive information that I already knew, or could have easily found out by going to the Amazon help section, however, the content was up-to-date.
 Great over all view! September 30, 2008
1 out of 1 found this review helpful
Like others have stated, most of this information could have been gotten for free by researching amazon, but this book puts everything easily within one place and is well worth the cost.
A good reference for high- and low-volume sellers on Amazon September 24, 2008
5 out of 6 found this review helpful
My husband and I have been selling books on Amazon for over five years, for our county's Friends of the Library group. We make about a hundred dollars per month profit by selling books that have been donated to our county's two public libraries. If you are thinking of selling on this web site, you can't go wrong by reading this book. It's got everything we had to learn the hard way, including tips for handling your inventory, listing your items, how to handle customer feedback (including a discussion on whether to solicit it), and the fees charged by Amazon for different categories of goods, and also for different categories of sellers.
I had always wondered why some sellers could make a profit by listing books for a penny apiece, whereas we had to list a paperback book for at least $2.25 in order to make money (and a higher minimum for hardbound books). The author, Steve Weber answers this question in his first chapter: Amazon has four different levels of seller programs, and we're in the least profitable "individual selling account" category, because of the low volume of books that we sell.
To attain the next level up, "Pro-Merchant subscribers," Amazon charges $39.99/month for volume listing and inventory-management tools, and "waives the 99-cent per-item fee charged on sales to individual accounts." We're almost at the break-even point that the author has calculated, in order to benefit from a Pro-Merchant account.
For even higher-volume sellers, Amazon has two more program levels: "Fulfillment by Amazon"; and "Merchants@ Program." This book explains the advantages of each category.
It is very easy to sell items through Amazon, and we got by for five years without Steve Weber's "Sell on Amazon." However, you can save yourself time and money by reading this book. For one thing, the author lists software for automating repetitive tasks (such as notifying customers of shipping dates) that we didn't know existed.
There are still going to be bumps in the road in the form of obstreperous or dishonest customers, and wildly variable USPS `delivery' schedules, but Weber provides techniques for getting the most out of an imperfect delivery system, and for minimizing the inevitable negative customer feedback.
I highly recommend this book for both high- and low-volume sellers.
P.S. This website does NOT give any kind of discount to nonprofit organizations.
---Review copy supplied by author.
If You Want To Sell On Amazon - Begin Here! September 22, 2008
5 out of 5 found this review helpful
This is a fascinating little book that specifically focuses on selling on Amazon. From beginning to end Steve Weber explains everything you need to know in clear, simple language that skips all the hype. He starts by really getting you up to speed on a full range of Amazon features. I mean he digs deep to ensure you understand how to get the most out of your account.
One of the most misunderstood aspects of Amazon is the "Fulfillment By Amazon" (FBA) service. If you ever wanted to know how it really works, and better yet, how to make it work for YOU, you'll find the definitive explanation here. He does more than just explain FBA. He clearly illustrates the costs, opportunities, and profit potential of participating in this outstanding program. His treatment of the subject is easily my favorite part of the book.
Webber goes on to explain how you can increase your sales by competing against other sellers with your feedback scores, product reviews, the Amazon "social jungle", the positive and negative aspects of pay-per-click advertising, using tags, and Amazon Advantage.
The book is short but concise and treats the major topics in a thorough but uncomplicated manner. It's an easy read, (that's always a plus), yet you come away with the feeling that you've significantly increased your knowledge.
I think Steve Weber hit another home run with "Sell On Amazon". If you're an Amazon seller it'll be a great reference tool. Five stars from me and a hearty "Good Luck!" to you and your business.
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