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The New Influencers: A Marketer's Guide to the New Social Media | 
 enlarge | Author: Paul Gillin
Creator: Geoffrey A. Moore
Publisher: Quill Driver Books
Category: Book
List Price: $25.00
Buy New: $15.53
You Save: $9.47 (38%)
New (23) Used (9) from $15.53
Avg. Customer Rating:  39 reviews
Sales Rank: 8137
Media: Hardcover
Number Of Items: 1
Pages: 258
Shipping Weight (lbs): 0.8
Dimensions (in): 9.4 x 6 x 1.2
ISBN: 1884956653
Dewey Decimal Number: 658.872
EAN: 9781884956652
ASIN: 1884956653
Publication Date: April 15, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Editorial Reviews:
Product Description
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog
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| Customer Reviews: Read 34 more reviews...
 A Must-Have August 19, 2008
This book is a must-have if you want to know more about how to promote more effectively today. The Internet is not to be ignored!
Read Before You Blog! August 4, 2008
Gillin not only goes into great detail about the power of The New Influencers but provides an exceptional collection of real-world examples that combine to create a veritable "How To" for anyone considering a conversation-based approach to marketing.
A Must Read July 31, 2008
As a small business owner I am overwhelmed with the marketing opportunities presented to me on a daily basis. From Print ads to Online Media I have thousands of options with a small amount of experience in any of it. Paul Gillin lays out social media marketing in an easy to understand format. This is not a "How to" or "For Dummies" book, but a journey through a media with history and commonsense principles that makes your mind explore. Countless times throughout this book I had to stop and "Google" what he was talking about. Not that he confused me by his content, but I became inquisitive on what I could be doing in my market.
With the advancement of the Facebook and Myspace generation, my challenge to reach them was in my mind un-acheivable. After reading Paul's book I now feel that I am just a few clicks away from them.
Who should read this book?
Small Business owners who are looking to leap ahead of the competition, or any marketing consultant is frustrated with the failure of conventional media.
Final thoughts- I am looking forward to advancement of my business through the understanding - "not just participating" in Social Media Marketing. If you are interested in my journey please follow it at: http://www.modernphotographics.com. Don't forget to listen to our new podcast, and I hope enjoy reading our Blog.
Thanks Paul for uncovering a very overwhelming yet unexplored market.
 To Influence using the Web June 28, 2008
I am half way reading the book and so far the book has capture my attention of how micro persuasion can eventually lead to centre stage headline. The book also differentiates between the mindset of a journalist and a blogger. The book also mentions the approach the blogosphere has adapt itself in seeking the truth of any issue in comparison of normal journalistic work. I am eager to know how the book will show marketers to use the social media to create better conversation & engage the customers.
Social media: PR's chance to shine May 20, 2008
A veteran magazine man and tech enthusiast, Gillin in a good position to point out the many things that distinguish new media from old. If you're new to social media, this book will help you make sense of it all.
I like Gillin's analogy of the campfire. The campfire is probably the oldest social venue on the planet. The top-down style of communication that has defined mass media for 150 years is artificial, but it was the best we could do given the limitations of technology. Now technology has changed the rules, and it becomes possible to recreate the campfire in cyberspace.
If you're a PR person or marketing person and you want to influence the influencers, you must find them and understand what's relevant to them, Gillin says. But be aware that influence is not easy to measure. It doesn't lend itself to a single number, and no single search engine can provide a definitive blogger ranking. You have to consider quantitative and qualitative measures.
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