Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs | 
 enlarge | Author: Harold Davis
Publisher: O'Reilly Media, Inc.
Category: Book
List Price: $29.99
Buy New: $9.99
You Save: $20.00 (67%)
New (44) Used (20) from $6.00
Avg. Customer Rating:  25 reviews
Sales Rank: 118029
Format: Illustrated
Media: Paperback
Number Of Items: 1
Pages: 366
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 6.9 x 1.2
ISBN: 0596101082
Dewey Decimal Number: 658.872
EAN: 9780596101084
ASIN: 0596101082
Publication Date: January 19, 2006
Availability: Usually ships in 1-2 business days
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Product Description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. "Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. This book has specific and detailed sections on: Turning your web site into a profit center with AdSense Making sense of AdSense metrics Driving traffic to your site Optimizing sites for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords APIs Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
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| Customer Reviews: Read 20 more reviews...
 A GOOD BOOK November 27, 2008
The book is pretty insightful for the price.A good book and has some good information.
 Buy Perry Marshall's book instead. October 6, 2008
Among this book, Joel Comm's Adsense Code book, and Perry Marshall's Ultimate Guide to Google Adwords, for my money the clearly superior title is Marshall's. This book is fine. But it pales in comparison to Marshall's Ultimate Guide in terms of breath of topics and depth of explanation.
Not so useful June 5, 2008
1 out of 1 found this review helpful
I was already doing my own Google advertising when I got this book thinking that I will learn a quite a bit of new things from this book. Not so. If you took the time to read Google's own information and FAQ, you would have understood 90% or more of the stuff. I found the screen shots in the book particularly annoying, the prints are so small and are printed in very light colored ink that they are unreadable. You can't read this book without being in front of your computer to follow along each screen to make sense.
Great resouce book October 18, 2007
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs July 15, 2007
1 out of 1 found this review helpful
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.
Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.
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