Product Description Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:
What to expect from Web analytics
Definitions of key Web analytics terms
Help in choosing the right analytics approach
How to collect key data and apply it to site design or marketing
Techniques for distinguishing human users from bots
Tips on using Google and other free analytics tools
Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
Customer Reviews:
Good IntroductionJune 9, 2008 4 out of 4 found this review helpful
Excellent book for those who know little or nothing about web analytics. It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias. I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.
