The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales | 
 enlarge | Author: Bruce C. Brown
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $24.95
Buy New: $12.47
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Avg. Customer Rating:  10 reviews
Sales Rank: 40605
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 5.9 x 0.8
ISBN: 1601380429
Dewey Decimal Number: 658.872
EAN: 9781601380425
ASIN: 1601380429
Publication Date: August 30, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
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Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
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| Customer Reviews: Read 5 more reviews...
Notable Recogition forThe Complete Guide to E-mail Marketing July 1, 2008
"The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales" was selected as a "Notable" finisher in the 2008 Competition in the "Business" Category.
The Eric Hoffer Award (formerly the Writers' Notes Award) for short prose and books was established at the start of the 21st century as a means of opening a door to writing of significant merit. It honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing. The winning stories and essays are awarded prizes and published annually in the anthology, Best New Writing, along with the results of the book awards.
This book delivers! June 25, 2008
Most books that promise to be the only manual you need to succeed, do one of two things; either deliver the goods or not. Brown's Email Marketing Guide delivers and more. While some authors make a point of burying valid information towards the back of the book, Brown makes a point of introducing the material in an orderly and logical manner. Brown has put together one of the most thorough and complete books on the vast subject of email marketing. I will definitely recommend it to my friends and business associates.
It's apparent that now author knows what he says June 21, 2008
and it's 5 stars for this book, since here we get clear, easy to follow, and good advices to follow, and we have good selection of experts and good advices. If you plan buy a book on e-mail marketing this one will be good choice.
Also, I need to say, that as good was this book - same bad was another this author's book - The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
in this book, advices are or outdated, or even wrong, experts so called "advices" are nothing else but sales letters, and it is clear enough, that Search Engine Marketing is not a thing what this author knows.
But this book e-mail marketing, is clearly one of the best till now written on the topic.
How to market ethically, through email March 3, 2008
1 out of 3 found this review helpful
With the passing of the CAN-SPAM Act in 2003, it has grown more difficult to legitimately market through email. This book addresses this issue and many others with regard to email marketing. Mr. Brown provides a comprehensive guide to marketing your business or product through email, while navigating spam filters. This book is written for legitimate businesses with legitimate products and services to sell.
Mr. Brown describes how to grow your business through your website. Additional topics covered include how to write an effective sales email, search engine optimization (SEO), and to effectively target your emails. The book includes a glossary of terms and numerous case studies.
Email Marketing Guide February 7, 2008
2 out of 3 found this review helpful
I liked this book. It is available for just about anyone. Whether you are an online merchant or a traditional retailer. There is something there for you.
We are given an in depth history of the internet. I never knew it was first used by the military. Then there are when the first emails were sent. Totally mind boggling.
Bruce gives us the low down on four major areas of online marketing:
Paid search advertisements (pay per click)
Banner adverts
Classified ads
Email marketing
Interweaved within all this are case studies that show how the best systems work. Chapter 15 is jam packed with them too.
The author, Bruce Brown teaches how to write an effective email. He starts with the subject line then gets around to the best day to send it. We all know why Mondays are not a good day and most of us can figure out why Fridays are not another good day.
Wait till you find out which is the best day and why. The best time for sending emails are 7am-10:30am. We also get a free treat. That is website optimization tools and some web design helps. The addresses are all in his book.
As usual Bruce gives us a glossary. But because this book is such an easy read you won't need it. I think it is there just in case.
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