Forms that Work: Designing Web Forms for Usability (Interactive Technologies) (Interactive Technologies) | 
 enlarge | Authors: Caroline Jarrett, Gerry Gaffney
Publisher: Morgan Kaufmann
Category: Book
List Price: $49.95
Buy New: $32.02
You Save: $17.93 (36%)
New (14) Used (1) from $32.02
Avg. Customer Rating:  2 reviews
Sales Rank: 204483
Media: Paperback
Number Of Items: 1
Pages: 228
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.5 x 0.6
ISBN: 1558607102
Dewey Decimal Number: 005
EAN: 9781558607101
ASIN: 1558607102
Publication Date: November 17, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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Product Description
Forms are everywhere on the web - for registration and communicating, for commerce and government. Good forms make for happier customers, better data, and reduced support costs. Bad forms fill your organization's databases with inaccuracies and duplicates and can cause loss of potential consumers.
Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web. Liberally illustrated with full-color examples, it guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.
*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.
*Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.
*Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).
*Foreword by Steve Krug, author of the best selling Don't Make Me Think!
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| Customer Reviews:
Instant insights, design forms that will work immediately! November 26, 2008
1 out of 1 found this review helpful
As a web analytics consultant I often need to dive into the world of Usability in order to see the big picture. Measuring shopping cart or sign-up form abandonment rates is only 'my' side of the story, trying to understand which checkout process are stopping a visitor from completing your form or process is the other half.
Caroline Jarrett's and Gerry Gaffney's book "Forms that Work: Designing Web Forms for Usability" gave me instant insights into the inner workings of forms. Using three layers of understanding "Relationship", "Conversation" and "Appearance" Caroline and Gerry explain in a very fluid style of writing how to design an effective form.
The books reads very easy, but don't be fooled. Even though it is not heavily filled with often worthless specialist jargon, it is filled to the brim with important definitions, visitor's perspectives, design techniques and case studies. Just like "Don't make me think" by Steve Krugg, this book is an utter joy to read! I highly recommend this for anyone wanting to get the most out of their online forms.
Inspiring concepts and useful approach to designing and evaluating forms November 17, 2008
The concepts and techniques in this book are inspiring. Instead of a list of rules, Forms that Work gives you a way of thinking that you can apply to any project, whether you are designing a new form, redesigning one (or taking it from paper to online), or evaluating the usability of a form.
The concept of looking at a form from the perspectives of how it is presented, and the relationship and conversation it creates is invaluable. Forms that Work made me see how all three of these aspects of a form have to work together to create a good user experience.
The writing is friendly and approachable, and the many examples make the concepts easy to understand.
You will never look at a form the same way again.
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