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Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Peter Kent
Publisher: For Dummies
Category: Book
List Price: $29.99
Buy New: $16.45
You Save: $13.54 (45%)
New (35) Used (10) from $16.45
Avg. Customer Rating:  115 reviews
Sales Rank: 6279
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470262702
Dewey Decimal Number: 025.04
EAN: 9780470262702
ASIN: 0470262702
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: - Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
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| Customer Reviews: Read 110 more reviews...
 Good, easy to follow manual November 26, 2008
This book offers clear, concise ideas on how to improve your websites search placement. The author shows a few changes to a website that can really help with placement, but there are many other ideas as well that have a tremendous impact. I have spent very little time implementing his ideas, and it moved my website up substantially.
 SEO for Dummies helped this Dummy November 23, 2008
The best recommendation of any book is if it helps you accomplish your goals. This book helped increase the Alexa rankings and Google organic search results for my website [...]
It's worth the money November 19, 2008
A simple and an understandable book on SEO.It's worth the money.Would recommend it to everyone.
Every website owner must buy this book! November 5, 2008
1 out of 1 found this review helpful
I bought this book to learn what I couldnt afford my web guy to do for me. My website was not generating much traffic and I thought it was a lack of good key words.
Here's what I learned in the first 3 chapters: By looking at the source code on my site as instructed by the book to do for basic elements I found:
My web pages beyond the home page had no title, description or key words! And more disturbing, my web guys business info was listed in the top area of every page where my page description and key words are supposed to go! I also learned I was not listed in an important directory, which I was able to do myself in 10 minutes.
I am hopping mad at my web guy and looking for a new one! BUY THE BOOK!
Review by Holly Crosgrey of Peter Ken'ts SEO for Dummies October 25, 2008
1 out of 1 found this review helpful
I am new at search engine optimization and needed a reference to help me get it right the first time. I bought Peter Kent's book because he has alot of knowledge on Wordtracker and I wanted to understand that completely. I am very pleased with this book and the many tips and tricks he passes on. The book contained much much more information than I had anticipated it would. Peter gets down to the basics and really explains how things work online. I will be using Peter's book as a resource for some time to come since it is packed full of information that will take me some time to digest and make use of. I had the opportunity to write Peter Kent. The impression I get of Peter Kent from his book and other resources I have seen is that he is an honest man who wants to let the newbie learn how to do search engine optimization the right way. The book is on its third version and I would suggest to anyone that they buy the latest version of the book rather than an other version since the internet world changes quickly. This would be a recommendation for any book on any type of internet marketing.
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