Microsoft Dynamics CRM 4 For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Authors: Joel Scott, David Lee, Scott Weiss
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $13.42
You Save: $11.57 (46%)
New (33) Used (9) from $13.40
Avg. Customer Rating:  1 reviews
Sales Rank: 40174
Media: Paperback
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.3 x 1.1
ISBN: 0470343257
Dewey Decimal Number: 658.812028553
EAN: 9780470343258
ASIN: 0470343257
Publication Date: July 8, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: - Maintain and manage all your customer information
- Personalize Microsoft CRM to work for your business
- Set up CRM to support sales, marketing, and customer service
- Use the Outlook client
- Manage territories and business units
- Create and manage activities
- Generate quotes and invoices
- Implement and manage a marketing campaign
- Work with contracts, and much more
Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!
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| Customer Reviews:
Broad Review, but only an inch deep - only for beginners November 18, 2008
2 out of 2 found this review helpful
Book is well-written and covers all the major subjects, but I can't help but think that there's more detail to CRM4 than what is presented.
This is a broad overview. Good book for starters, but it won't tell you how to do what YOU want/need to do after setting things up. You will need to extrapolate that yourself. This is a good introduction, because it covers alot of ground, but it doessn't do more than introduce concepts and showing you where things are.
Don't get it if you are already familiar with MS Dynamics CRM.
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