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Advertising and Promotion: An Integrated Marketing Communications Perspective

Author: George E. Belch
Publisher: Irwin/McGraw-Hill
Category: Book

Avg. Customer Rating: 4.5 out of 5 stars 6 reviews
Sales Rank: 309859

Media: Hardcover
Number Of Items: 1
Pages: 820

ISBN: 0073101265
EAN: 9780073101262
ASIN: 0073101265

Publication Date: January 2007
 
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