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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

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Authors: George Belch, Michael Belch
Publisher: McGraw-Hill/Irwin
Category: Book

Avg. Customer Rating: 4.5 out of 5 stars 3 reviews
Sales Rank: 84847

Media: Hardcover
Edition: 7
Number Of Items: 1
Pages: 820
Shipping Weight (lbs): 4.4
Dimensions (in): 11 x 8.7 x 0.8

ISBN: 0073255963
Dewey Decimal Number: 380
EAN: 9780073255965
ASIN: 0073255963

Publication Date: May 15, 2006
 
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