Customer Reviews:
 the best social media marketing book by far April 8, 2008
0 out of 1 found this review helpful
i had to do this...i have read them all, and they keep comming...i am passionate about the future of media and this book tells you how to work with this enormous change....
Small start-up or multi-national conglomerate can benefit from reading this! March 18, 2008
2 out of 2 found this review helpful
Larry Weber has a way with words and he cuts to the chase in this book on what needs to be done to keep your company on the cutting edge of social marketing. If you feel like you're 'out of the loop' in today's marketing and public relations world, read this book... if you feel your company is doing it all it can do but not achieving the results you'd expect, you're going to find insights here that you'll be able to use immediately. Worth a read whether a business veteran or a college student ready to make your way in the pr and marketing world!
More than ideals, this book gives mechanics March 5, 2008
1 out of 1 found this review helpful
When I first picked up this book to read, my first though was "I am in mobile marketing, not sure this will apply to me." However, in the first few pages it became clear that this book is VERY relevant to mobile as well as just the web.
Basically, the premise Larry puts forth is that marketers have to become good at aggregating social networks. If you don't already know what these are and why they are getting a lot of attention, this is the book for you. Not only does the book do a good job at explaining social networks and their role in marketing, but unlike a lot of other books that espouse a lot of theory, this book gives a lot of examples - often more than one per topic/idea - and the actual mechanics of how to create social networks.
The book is very well written and easy to read. Might be too much detail for the person who is casually interested, but then you can just read the first few chapters and keep the book as a reference for when you are ready to implement.
Great book, I recommend it as part of any marketer's bookshelf.
 good exposure to the concept March 3, 2008
1 out of 1 found this review helpful
I ordered this as required reading for my marketing strategy class. It's interesting, though I had a hard time finishing the book If it would have been 50 pages shorter it would have been perfect. It's something that all marketers should read, and anyone who's using (or not using) the internet as a marketing tool should check out. It brings up good points and shows you how the web can and needs to be applied as a new form of communicating with your market.
Worthy of 6 stars February 15, 2008
5 out of 5 found this review helpful
If you are perplexed by the light speed evolution of marketing on the Web, this book is for you. The author is has been deeply involved in the Web since the beginning of time, on both the technical and business fronts. Thus,Weber paints a very clear picture of how social media evolved, what it looks like, how businesses should use it, and where it is going. The book provides a lot of detail and advice to help marketing professionals understand things like-
The differences between traditional and new media.
How to engage customers in real conversations.
How to target customers in the social Web.
How to implement social marketing strategies.
What mistakes to avoid in social marketing (based on case study examples.)
How to vibrant customer communities.
Blogging.
Weber's practical advice for marketers is spot on, but what really struck me is the conceptual framework he provides. He sees the social Web as an integrated whole, which is very important. You can't understand how to effectively use the pieces of the social Web - blogs, microsites, social network sites, etc. - until you see how all the pieces fit together.
Weber's model of the marketing department of the future is fascinating. For starters, he envisions the CMO having a director of paid media and a director of unpaid media. This in itself is a great concept that will help companies prevent the stovepiping of individual social Web initiatives and ensure new media and old media programs are likewise integrated. Right now, old reporting structures are making it difficult for companies tap into the power of new marketing tools at their fingertips.
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