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 enlarge | Author: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.22
You Save: $11.73 (47%)
New (41) Used (16) from $12.95
Avg. Customer Rating:  110 reviews
Sales Rank: 1480
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.7 x 1.2
ISBN: 0470113456
Dewey Decimal Number: 658.872
EAN: 9780470113455
ASIN: 0470113456
Publication Date: June 4, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Everything you ever wanted to know about social media June 10, 2008
2 out of 2 found this review helpful
There are dozens of books on social media and PR, but this book has the best of both worlds. This book seems geared toward larger companies, but as a small business owner, I found the information extremely useful. The author knows what he's talking about, and he provides you with dozens of examples, URLs, etc. There is so much information that when you're done reading it, you'll know about all avenues to promote yourself through social networking sites. I now visit the author's blog every couple weeks just to see what else he has to say. If you're going to buy one book on social media, try this one first. Then get your highlighter ready.
Good for Small Businesses Too June 6, 2008
4 out of 4 found this review helpful
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasing, Viral Marketing and Online Media to Reach Buyers Directly contains some really good information for a small business or a business that is just starting. I ordered the book with hopes of finding a few tips that could help me launch a powerful website for my new business. It exceeded my expectations.
Due to some of the information in this book, I have changed the approach that I am taking for my site (currently being developed). I found the chapters about news releases and blogs particularly helpful. In addition, I enjoyed reading about David Meerman Scott's approach to a company's marketing plan.
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 Create content for search engines June 3, 2008
This entire book is about search engine marketing. That means delivering useful content at just at the precise moment that a buyer needs it. 'Organizations gain credibility and loyalty with buyers through content,' says David Meerman Scott. 'Smart marketers now think and act like publishers in order to create and deliver content targeted directly at their audience.'
Try to apply the old rules of advertising and media relations to the Web and you'll fail fail miserably, says Scott. That's because we're now in an environment governed by new rules. Marketers must shift their thinking from mainstream marketing to the masses, to a strategy of reaching vast numbers of underserved audiences via the Web. And the best way for PR people and marketers to communicate directly with their audiences is to learn and use new Web tools and techniques.
Part I of the book explains how the Web has changed the rules of marketing and PR. Part II introduces and details each of the various media including blogs, podcasts, and viral campaigns. Part III offers "how-to" information and an action plan for using the new rules in your company.
A Tremendous Introduction to the Topic May 29, 2008
1 out of 1 found this review helpful
This has to be one of the best books on internet marketing. It covers all aspects, including the use of news releases, blogs, podcasting, social networks and RSS. I'm sure it's a book I will be referring to again and again, as it contains a tremendous amount of invaluable information. A large number of books on this topic have appeared on the market in recent years, but I feel this is one of the best. Scott doesn't pull any punches; he presents the material in an easy-to-read, straight forward way, and he doesn't hold back on insights and insider information. There's no doubt that the rules of marketing have changed with the introduction of the internet, and it's important for most people to understand the differences. And this is the book that tells you. It would be invaluable to authors, CEO's of both small and large businesses, anyone wanting to set up a website, and many others. Highly recommended.
Easy Read. Perfect Sense. May 29, 2008
I am in the marketing communications field and specialize in online communication. I picked up this book because I currently have taken on a client who is unaccustomed to utilizing the tools of web 2.0 as a messaging channel and sound board. I wanted to hear some insight from not only marketers but organizations who have taken on the responsibility of this type of marketing communication. I wanted to understand the side of the uninformed organization so I could assist my new client stretch the boundaries of their traditional marketing/pr comfort zones.
The New Rules of Marketing and PR has proven to be just that sort of resource. The examples used by David Meerman Scott are to the point and simple. This was an easy read and the writing style is clear. All the recommendations make perfect sense and the anecdotes are filled with url references to take a closer look, if you desire. recommend for light reading.
Marie Daniels, Principal
www.CaelumMarketing.com
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