|
| 
 enlarge | Author: David Meerman Scott
Publisher: Information Today, Inc.
Category: Book
List Price: $24.95
Buy New: $14.90
You Save: $10.05 (40%)
New (20) Used (13) from $9.99
Avg. Customer Rating:  17 reviews
Sales Rank: 438039
Media: Paperback
Number Of Items: 1
Pages: 280
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 5.8 x 0.7
ISBN: 0910965714
Dewey Decimal Number: 658.872
EAN: 9780910965712
ASIN: 0910965714
Publication Date: October 28, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New Book! Excellent Condition!! Ships quickly!!
|
| Customer Reviews:
 A MUST HAVE!!!! March 11, 2006
2 out of 4 found this review helpful
This book is everything it promised and more. You can take everything that is covered and apply it to your website to make it some place buyers wish to go when they are ready to buy. It is well writen, easy to read and very informative. The only way this book won't work for you is if you read it and don't apply the ideas you've learned from it to your website.
Valuable, accessible website advice -good for non-techies too. January 28, 2006
1 out of 2 found this review helpful
This book is a great resource for the hectic entrepreneur or multi-tasking consultant. We all know that good websites are essential but there was very little out there on what moves them from being merely digital versions of print ads to interactive tools to inform, bond with and sell to customers - until this concise gem arrived. Filled w/ real world examples, it gives the non-techie all the info he or she needs without drowning them in detail. Content is king and "Cashing In With Content" gives you the keys to the kingdom.
A solid, example-filled guide to improving one's online sales immediately and turn casual browsers into consumers January 6, 2006
4 out of 5 found this review helpful
Cashing In With Content: How Innovative Marketers Use Digital Information To Turn Browsers Into Buyers is a solid, example-filled guide to improving one's online sales immediately and turn casual browsers into consumers. The Web is a vastly different world than that of TV - hype loses out to content every time, because consumers have a wide array of choices and price-comparison options literally at their fingertips. So how does one go about improving one's content to the point that consumers will pounce? Cashing In With Content addresses how to deliver great content for business, nonprofit organization, and fundraising websites through interviews with 20 of today's most adaptable and successful marketers. Chapters address how free content can sell subscriptions (as worked for the Wall Street Journal Online), how website content can support a grassroots political movement, basic tips for streamlining the buying process so that online consumers aren't turned away by clumsy, complicated, or error-ridden shopping carts, and much more. A final point-by-point summary of the top practices rounds out this "must-have" web design business guide for the twenty-first century.
Says a Lot About Good Web Design November 21, 2005
3 out of 4 found this review helpful
Web sites have gone through a series of transitions. At the beginning they were very simple with basically text only pages. Then we learned about graphics and it became important to create a page where basically the whole thing was a series of graphics images. Somewhere about then came Flash where you had to wait until the cartoons finished until you could go find what you were looking for. Now if you go to the big sites - Microsoft, Intel, IBM and so on, you see a home page that looks pleasing, but which has a whole bunch of links so that you can get off the home page and get to where you want to go.
This book talks about what the view really wants is to get the information he is seeking, quickly, conveniently and in the depth he wants. One nice thing about the web is its ability to provide an almost limitless amount of space to convey everything that the viewer needs to make a decision. This is the newest trend in web design and I think it's a good one.
This book discusses a series of sites that have the features he thinks are important and tells why. It's a small and easy book, I like it.
Must reading for anyone involved in communicating an organization's message October 4, 2005
9 out of 10 found this review helpful
David Scott has created a treasure that should be must reading for anyone involved in marketing, general management or overall business.
The heart of the book is a series of twenty case studies of organizations which utilize content effectively. They are broken into three groups: E-Commerce, Business-to-business, and Educational, Healthcare, Nonprofit and Politics. The case studies are well set-up and include interviews with key executives at each organization.
The book concludes by defining a set of twelve best practices, exemplified by the twenty organizations profiled in the case studies. Some of these practices may seem painfully obvious ("If you serve a global market, use global content") but are often ignored by those developing websites. Others take traditional offline practices and reinforce the need to apply them in the online world, such as "Link Content Directly to the Sales Cycle". Each of these best practices are then tied back to the specific case studies which support them. For example, in supporting the sales cycle, the Tourism Toronto website supports those travelers first thinking about visiting Canada, then helps them throughout their trip planning. The site also lets users self-select a path, depending upon whether they are an individual planning a vacation or business trip, a tour group or an organization planning a conference or meeting.
Business books are often either too ethereal or focused on practices only the largest organizations can afford. David Scott's Cashing in with Content is neither. It offers a series of straightforward practices, supported by numerous real-world examples, in an enjoyable, quick read format. If you want to be sure that your organization's message is being communicated effectively, buy a copy, read it and put it into practice.
|
|
|
Powered by Associate-O-Matic
| |
